Australian National Maritime Museum – muSEAum
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2020
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Communication
Branding and Identity
Designed By:
- Frost*collective
- Creative Director: Anthony Donovan
- Strategy Director: Cat Burgess
Commissioned By:
Australian National Maritime Museum
Designed In:
Australia
MuSEAum is the culmination of a three-year partnership to completely reposition the Australian National Maritime Museum, extending its audience appeal and supporting its financial future. This project turned around the brand (one of Australia’s most treasured museums) – shifting it from old world maritime clichés into a dynamic brand for today.