ASSA ABLOY SG Expression

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Humans crave for experiences – The first thing a person feels when entering a building is the atmosphere – how friendly, inviting and smoothly they can move between spaces. The speedgate ASSA ABLOY SG Expression comes from the design initiative ”Moving by Design” where security, accessibility and emotion where the guiding star.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • On areas requiring high security, traditional products for entry access, are normally obtrusive, becoming a distraction to an otherwise clean and open space. They can contrast drastically from the overall architectural language. Apart from all the new features and sensor technology, the challenge here was to break status quo in a very traditional industry by humanizing a speedgate, designing it with empathy and inclusion, without compromising security. A product that normally is perceived as a bulky blocker, is now transformed to a welcoming, elegant and de-dramatized expression.

  • Different buildings with different styles and purposes, require speedgates that fit in their context. The ASSA ABLOY SG Expression is designed as modules so they can be easily customized and combined in size, type, colors, and finishes. While ensuring the highest level of security with improved technology, it is now possible to enhance a building’s visual identity in commercial areas and other public spaces. This product is the first of its kind, binding interiors with high-security product and whenever desired, even showcasing a company’s own brand identity with a product that people must pass though and take notice of it.

  • Apart from all the aesthetical benefits, the ASSA ABLOY SG Expression is designed by humans for humans. It is installation friendly, accessible and sustainable by longevity with carefully weighted parts so no detail was unconsidered. It has a cutting-edge sensor technology that keeps safety first while providing an outstanding product experience.

  • With an unique way of communicating though LED, sound and pictograms. The light along the sides and the UI was designed for intuitive interaction and inclusion. Available in open/glass/closed (boxed) lanes in all RAL colors with multiple combinations. Also availabe in multiple texture and surfaces including wooden types. Possible to combine the inner and outer parts for unique styles. Optional sizes, width and door heights. Easy to create a long lane by adding them side-by-side regardless their variations.