Align Ability Disability Support

Align Ability sought a cohesive digital transformation that effectively communicates their mission: empowering young people to enjoy a more able life in a support arrangement that is empowering and fulfilling. The challenge was twofold: first, craft a brand identity that encapsulates the company’s values of alignment, balance, and holistic disability support, and second, develop a website that not only reflects these principles but also provides an intuitive and engaging user experience for potential clients.

Crucially, we found that while most competitors’ branding is broad and generic, primarily appealing to decision-makers such as parents and carers, Align Ability’s key point of difference lies in the deep connections they build with the young people who use their services. Though these individuals may not be the final decision-makers, they play a crucial role in the journey. Establishing a connection from the outset offers Align Ability a clear competitive advantage, fostering trust and engagement that translates into long-term success. We developed a comprehensive brand identity, blending contemporary aesthetics with Align Ability’s core values.

The brand’s revamped identity resonates with its target audience, establishing a stronger connection between Align Ability and its clients, and positioning the company as a trusted leader in the competitive disability support space.

“Thank you so much to you and the team for creating the design concept. The outcome is amazing and we so appreciate the time, care and creativity you’ve put into them! I was genuinely stunned when I first saw them, you have captured the values and mission of our business.” Jessica Collinge — Managing Director