In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. Their mission is focused on empathy and equity. It’s human. However, the previous identity for the foundation was strongly influenced by the PepsiCo corporate visual language.
Aftercare to Stride Rebrand
In 1907, as pioneers in mental health, Aftercare filled the gap to care for people after leaving hospital. Today, clients choose from a baffling array of providers. Aftercare needed greater focus to compete effectively. The brand, anchored in the past, needed to attract clients hoping for a better future. Aftercare, was renamed ‘Stride’ to better reflect its positioning. The name also speaks to the fact that wherever clients are on their recovery journey, Stride will be by their side. A contemporary identity was also created that adopts a master brand approach.