RSL Care is fundamentally reinventing the experience of ageing. We’ve designed new value propositions that engage with people earlier in life to provide advice, motivation and connection to proactive health and wellbeing solutions. We’ve prototyped and commenced development of a new business model to underpin delivery of a new healthy ageing experience. Our design goal; to guide people to solutions that extend their years of healthy and purposeful living. The result is a model that will disrupt our organisation and the industry. We will continue to learn, test and create with our customers; the design journey has just begun.
Centor
After being introduced to Design Integration in late 2010, Centor undertook at 15mth journey to imagine a new design led future.
After 300 interviews with people from Prague to San Diego we designed a brand new strategy, described an entirely new channel to market and identified our customer Wendy.
Using tools like Business Model Canvas and the Buyers Journey, we searched for insights from our intended customer and our channel partners.
On March 2011, we deliberately embarked on a new direction with a single central purpose:
The world is beautiful. At Centor, we believe in connecting people with the world outside.