The College at Western Sydney University (WSU) was seen as a ‘fall-back’ option for students with low or no ATAR. This positioning contributed to its declining enrolments. We defined a strategy that introduced The College’s new industry-aligned courses and modular learning model to broader audiences and increased enrolments by 16%.

Bankwest has been uncomplicating finances for Australians since 1895, and in 2024 set out to transform the entire organisation for a growing audience of mature, digital-native customers. Together, we used strategic design to transform Bankwest into a digital challenger for this audience — creating a digital bank for grown-ups.