Blundstone is a 149 year-old iconic Tasmanian footwear brand, transitioning from a manufacturing business model mindset to that of a global brand. Integral to that transition, Blundstone committed to integrating design thinking and capability into the heart of the business strategy, modelling and culture to increase innovation and competitiveness.
SBS Designing a Culture of Continuous Innovation
In 90 days, we harnessed design to create organisational change among SBS’ executive leadership and hundreds of individuals. The focus wasn’t to design products and services – it was to design a culture that would enable leaders and teams to design change for themselves – evolving how they think, behave, and work.