Equip Super, a $30bn superannuation fund, wants to help Australians understand retirement – to equip them for life after work and to be empowered and confident about their next chapter. To do this, they embarked on a strategic design journey to design human-centred products and services that demystify super and retirement.

MDA National sought to attract and retain members by creating a new value proposition. However they needed an understanding of Junior Doctors’ needs clear and an engagement strategy that did not compromise on their values. Based on research, CEC identified a unique competitive advantage based on meaningful interactions and empathy.