In 2022, suicide among First Nations people accounted for 4.6% of all deaths. To address this, we created a prevention campaign in partnership with Indigenous rappers Kobie Dee and Barkaa. The campaign, delivered through social media, TV, and outdoor placements, featured a simple yet powerful peer-to-peer message: Yarn It Out.

The Support Project is a campaign by Block for Avivo that brings stories of care to the centre of public consciousness. Through powerful silhouettes and short films, it reframes advertising as advocacy — inviting reflection, fostering empathy, and shifting the cultural narrative about what it means to be a hero.