This outdoor spectacle was made to create awareness of the Ballet, Cinderella, which had a very modern rainbow twist. We needed to grab attention, talk to non-traditional ballet audiences, and sell tickets. [32]

Gong Cha Brewing Happiness

Gong Cha was looking for a character-driven campaign to show Australians how fun bubble tea can be and drive home their tagline of “Brewing Happiness”. The goal was to educate Aussies on the delights of bubble tea, creating curiosity around toppings and to make it an exciting beverage choice.