Lay’s Heartwork Campaign

To express gratitude for all the heroes fighting the COVID-19 pandemic, Lay’s created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the heroes whom we rarely get to thank in person — every pack of Lay’s became a celebration of their #HEARTWORK.

Mirinda BBLz Shanghai

BBLz is an immersive, multisensory beverage experience that transforms Pepsi brands into whimsical soft drinks at theme parks across the world. At Shanghai Disneyland we created an architectural landmark — a branded monument — that brings the fun, youthful optimism of the Mirinda soda to life.