What started as an animated ad starring a lycra-wearing cyclist named Brenton has blossomed into a multi-year campaign spanning TV, out of home, print, and digital. A lovable family of characters has done everything from buying a home to shredding paperwork with a chainsaw.
Crushed But Okay
A social-first campaign featuring young Aussie influencers reacting to real stories of online interactions between young men and women. The series takes a strengths-based approach to help teen boys build healthy relationships online by giving them the tools to safely, ethically process emotions—like rejection—in their own language.