Packaging design for ‘no label’ bottled water. Consumer insight told us that a no label bottle presents two sales problems which we needed to solve. Firstly, where to place the nutrition facts and barcode on the bottle. Secondly, the negative consumers’ impression of a no label design meaning poor quality. Our solution has successfully addressed both.

Marketing situation: The market for cleaning products is very competitive with many existing brands. The “Terrapist” brand is created to be a happy solution for every kind of cleaning. The product ranges cover hand cleaning, mask cleaning, glasses cleaning, dishwashing, etc.