A rebrand of the Auckland Zoo to challenge the growing negative public sentiment towards Zoo’s on the positive role Auckland Zoo plays, as a charity with all ticket income channeled toward wildlife care and conservation. A narrative that could also support a significant capital investment in a new Asia enclosure.
Jaguar Ace Pace 2021
The heritage of Wimbledon meets the innovation of Jaguar. The vision: the world’s largest Virtual Tennis Tournament fan experience, radiating excitement and engagement for Jaguar’s sponsorship of Wimbledon 2021. The solution? “Ace Pace”, a mobile app-based game unlocking innovative combined physical and digital fan experiences for more than 10,000 fans.