To create a new global uber-premium brand of New Zealand Lamb targeting Michelin star rated restaurants globally. A new breed specifically bred by a collective of farms using a common genetic make up that delivers a chef and consumer increased intramuscular fat, succulence, mouth feel and reduced aroma.

Kiwibank is the largest New Zealand owned bank. The brief was to reposition the bank to attract and retain a new progressive type of customer. The repositioning was to spearhead a transformation across culture, product and technology – ensuring the bank would be future fit for the next 20 years.