The new Pepsi Challenge illustrations aimed to inspire youth to challenge themselves to do more and follow the “Live for Now” spirit by unleashing the deep wealth of talent among China’s entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation.
PepsiCo Mix It Up 2015
PepsiCo created Mix It Up 2015 to celebrate the world of Pepsi and showcase the collision of fashion, music, design, and pop culture worlds. Mix It Up featured partner projects with leading talents during Milan Design Week, the design industry’s premier international event.