Scott Larritt

COMMUNICATION DESIGN JUROR

Scott Larritt is the founder of Swear Words®, the Melbourne creative consultancy he established in 2003. He works across brand strategy, naming, verbal identity and design, with a long-standing focus on food, beverage and hospitality.

Over more than two decades, Scott has helped shape brands that people recognise, return to and remember. His work includes Who Gives a Crap, Zoncello Spritz, Market Lane Coffee and Allpress Espresso. He is known for bringing clear judgement, commercial understanding and a strong sense of how design lives in the real world.

As a juror, Scott brings a practical view of good design. He looks for work with a clear idea at its centre, relevance to the people it serves, and the strength to stay with you long after first contact.