Opher Yom-Tov

Chief Design Officer
ANZ Banking Group

DESIGN STRATEGY + SERVICE DESIGN JUROR

Opher spent almost a decade with the global innovation powerhouse IDEO, first in Silicon Valley and then leading their Shanghai start-up office.

He has helped develop products, services and innovation capability for corporations such as Apple, Microsoft, Nike, GE, BP, McDonald’s, Procter and Gamble and Pfizer.

He then led the Customer Centred Design team at Westpac and their wealth arm BT Financial Group, charged with building Innovation and design thinking capability and creating new products, services and experiences for the group.

Westpac Group has launched a number of award-winning insurance, superannuation, online banking, investment and financial advice offerings through this approach that have collectively attracted billions of dollars under management.

After a 3 year adventure co-founding a technology startup, he joined ANZ as Chief Design Officer, the first such role of any bank worldwide.

Opher has 2 objectives:

  1. Build and lead a community of world-class designers that create meaningful customer and staff experiences.
  2. Enable all of ANZ to apply Human Centred Design to build unique propositions and solve tough problems.

ANZ BANK