Cheb Dagher

DIGITAL DESIGN JUROR

Product design and UX leader with more than 20 years’ experience leading digital product, user experience and design transformation across loyalty, media, finance and consumer platforms. Previously held senior leadership roles at Qantas and News Corp, where he led multidisciplinary design teams delivering large-scale digital experiences, experimentation programs and customer growth initiatives across high-traffic products and services.

Known for combining strategic design thinking with measurable commercial impact, his work has focused on improving customer engagement, conversion, usability and product innovation within complex enterprise environments. He has led design capability uplift, cross-functional transformation and experience strategy across both established organisations and emerging digital products.

He is also the founder of Levri.ai, an AI-powered conversion and UX optimisation platform designed to help businesses and founders alike identify friction, improve digital performance and experience while accelerating experimentation and time to market.