Categories & Criteria

The Australian Good Design Awards is one of the most diverse international design award programs in the industry spanning 11 overarching design disciplines and covering more than 30 categories and sub-categories.

In addition, the Good Design Award for Sustainability is awarded to a project that exemplifies excellence in design for sustainability practice and circular economy principles. This standalone Award was established to inspire change and achieve a sustainable future through the application of good design principles.

  • Overarching Criteria
  • Sustainability Award Criteria
  • Architectural Design
  • Communication Design
  • Design Research
  • Design Strategy
  • Digital Design
  • Engineering Design
  • Fashion Impact
  • Next Gen (Student)
  • Product Design
  • Service Design
  • Social Impact
  • REWARDING GOOD DESIGN TO INSPIRE POSITIVE CHANGE

    The Australian Good Design Awards evaluates all projects based on three overarching design criteria including Good Design, Design Innovation and Design Impact, each specific to it’s Design Discipline.

    Evaluation Criteria for each design discipline are reviewed and refined each year to ensure they remain discipline-specific, relevant and reflect the rapidly changing nature of professional design practice in Australia and internationally.


    Evaluation Criteria

    • GOOD DESIGN

    • DESIGN INNOVATION

    • DESIGN IMPACT

  • RECOGNISING EXCELLENCE IN DESIGN FOR SUSTAINABILITY 

    Established in 2007, the Australian Good Design Award for Sustainability is awarded to a project (product, service, place or space) that, in the opinion of the Jury, exemplifies excellence in design for sustainability practice and applies circular economy principles. A standalone expert Jury with relevant specialist knowledge will be responsible for reviewing projects for this Award and selecting one overall recipient.

    To be considered for the Australian Good Design Award for Sustainability, applicants must complete an additional drop-down section of the Entry Form with specific questions aligning to the evaluation criteria for this Award.


    Evaluation Criteria

    • DESIGN FOR SUSTAINABILITY – PROCESS:

      Describe how the project has been designed to use materials, processes or services that reduce its environmental, human health or social impacts in its intended use, throughout its life cycle and across its supply chain.

      Specifically, the Jury would like to understand how the project embodies circular and/or regenerative design principles such as designing out waste and pollution, prolonging life-span, minimising material usage, utilising digital solutions, or regenerating natural systems and processes.

    • DESIGN FOR SUSTAINABILITY – EXCELLENCE:

      Describe how the project is an exemplar and sets a new benchmark in design for sustainability, circular design practice and/or environmental stewardship.

      The Jury wants to understand if the project incorporates any leading-edge innovations or novel design-oriented business models, and if there is any potential for these to be adopted more broadly and applied at scale, to inspire change and achieve a sustainable future.

    • DESIGN FOR SUSTAINABILITY – IMPACT:

      Describe the overall impact of the project, what measurable sustainable outcomes can be achieved and if it will have a long-lasting and positive impact for the client, on society, the economy, and our environment.

      More specifically, the Jury want to understand what measurable outcomes have been achieved and how these sustainability initiatives will result in impact at scale to inspire change towards a sustainable future.

      The Jury will also look for evidence that the organisation is quantifying the sustainability impacts and benefits backed by data, transparency, and associated reporting and communications. Data or modelling about potential impact should be provided if the entry has yet to be commercialised or implemented.

  • RECOGNISING EXCELLENCE IN ARCHITECTURAL DESIGN

    Good design brings spaces, places and environments alive, making them more liveable, more beautiful and efficient and resulting in the least possible impact on our environment.

    The Architectural Design discipline recognises and celebrates excellence across all areas of architecture with an emphasis on good design principles that deliver a positive impact: for people, place and planet.

    The Architectural Design discipline celebrates both commercial and residential design projects and includes small and large-scale interior and exterior design projects, exhibition design, landscape design, public space design all the way through to urban design and the design of precincts and cities.

    The Architectural Design Jury will be looking for projects where a holistic design approach has been carefully considered and honour projects that improve the quality of life for people and contribute to better economic, social and environmental outcomes.

    Sub-categories include:

    1. ARCHITECTURAL DESIGN

    Includes Commercial Architecture, Public Architecture and Residential Architecture

    2. INSTALLATION DESIGN

    Includes Exhibition Design, Temporary Installation Design and Experiential Design

    3. INTERIOR DESIGN

    Includes Commercial Interior, Public Interior and Residential Interior

    4. PLACE DESIGN

    Includes Urban Design, Landscape Architecture, Public Spaces, Precinct Design and City Planning


    Evaluation Criteria

    • GOOD DESIGN: Describe how the project meets the criteria for good design in an architectural design sense including:

      Form – is the design visually resolved and does it respond to its environment from a visual, contextual and cultural perspective?

      Function – does the design perform the function it was designed for, is it easy to navigate and use and does it advance the overall user experience?

      Safety – has the project been designed with appropriate safety considerations and does it comply with all applicable safety standards and building regulations?

      Quality – has the project been well constructed with appropriate materials and construction techniques and does the quality of the project correspond with the designed price point and/or investment?

      Commerciality – does the project represent good value for money at the intended price point and/or investment, is the design likely to increase the brand value and/or community standing of the client organisation and is it likely to result in a positive economic and/or social return on the investment made on design?

    • DESIGN INNOVATION: Describe how the project sets a new benchmark for innovation in architectural design practice.

      The Jury wants to understand if the project incorporates any leading-edge architectural design innovations, if it advances the profession and pushes the boundaries of new and innovative thinking in architectural design practice.

      Is the project truly unique, imaginative and innovative and does it offer a new and ground-breaking value proposition with potential world-first features? Does the project use new systems, building materials, construction techniques and processes and/or technology in a clever, imaginative and original manner?

    • DESIGN IMPACT: Describe the overall impact of the project and what long-lasting and positive impact will be achieved for the client, the end-users and the environment.

      More specifically, the Jury want to understand what measurable outcomes have been achieved and if the design of the space, place or environment has the potential to improve the quality of life for people and our planet.

      If applicable, outline how the project has the potential to make a positive impact on business performance and how the investment in professional design will result in an increase in market share, sales and/or customer loyalty.

      Finally, the Jury wants to understand if the project has the potential to be an exemplar for good design in architecture. Can it inspire positive change and drive greater demand for professional design and will it help contribute to a better, safer, and more prosperous future?


      Supporting materials include:

      • Plans and layouts of the project (in PDF format)
      • Date of construction completion
      • Exact address and location of project

      Please note: A site inspection may be required at a later stage should the Jury deem this necessary.

  • RECOGNISING EXCELLENCE IN COMMUNICATION DESIGN

    The Communication Design discipline recognises and celebrates excellence across all areas of graphic and communication design with an emphasis on good design principles that deliver a positive impact: for people, place and planet.

    The Communication Design discipline includes corporate branding and identity, advertising campaign design, commercial art, graphic design, primary, secondary and tertiary packaging, POS displays, signage, wayfinding and print media.

    The Communication Design Jury will be looking for projects where a holistic design approach has been carefully considered and honour projects that improve the quality of life for people and contribute to better economic, social and environmental outcomes.

    Sub-categories include:

    1. ADVERTISING

    Includes advertising campaigns, integrated campaigns, TV commercials, social media campaigns and more.

    2. BRANDING AND IDENTITY

    Includes corporate identity design, branding, typography, design strategy, signage, wayfinding and more.

    3. PACKAGING DESIGN

    Includes food packaging, industrial packaging, consumer goods packaging, point-of-sale merchandise, health and beauty packaging and more.

    4. PRINT

    Includes book design, corporate publishing, poster design, merchandising, annual reports, magazine design, brochure design, direct mailing campaigns, print advertisements, catalogues, journals, currency and coin design, stamps and more.


    Evaluation Criteria

    • GOOD DESIGN: Describe how the project meets the criteria for good design in a communication design sense including:

      Visual design – Does the design evoke the desired emotional response and create a connection with the intended audience/user?

      Functionality – Does the visual design communicate its proposition unambiguously and is the information architecture effective and intuitive?

      Usability – Does the design enhance the communication objective or advance the user experience?

      Commerciality – Is the design solution appropriate and appealing for the intended market? Does it correspond with the desired price point or aspiration point? Is the design likely to build or increase the brand’s overall value, credibility or desirability?

    • DESIGN INNOVATION: Describe how the project sets a new benchmark for innovation in communication or brand design.

      The Jury wants to understand if the project incorporates any leading-edge communication or brand design innovations, if it advances the profession and pushes the boundaries of new and innovative thinking in communication design practice.

      Innovation – Does the design solution break category rules or norms? Does it create new category rules, use new category cues, new communication or branding techniques, or push the boundaries of how brands in the category can show up?

      Originality – In a holistic sense, is the design solution truly clever, unique and original and is it imaginative and innovative?

      Category Insight – Was there a clear, unmet or unrecognised need in the category that guided and inspired a fresh design approach for the category?

      Human Insight – Did the design solution engage the audience or users is a new way, engaging them emotionally or intellectually with an unmet or new need?

    • DESIGN IMPACT: Describe the overall impact of the project and what long-lasting and positive impact will be achieved for the client, the end-users, and the environment.

      More specifically, the Jury wants to understand what measurable outcomes have been achieved and if the design of the project has the potential to improve the quality of life for people and our planet.

      Category Impact – Does the design challenge other brands in the category to re-evaluate and improve themselves? Has the design solution improved the category for the audience/user?

      Industry Impact – Does the design solution showcase the business value of good conceptual and strategic design? Can it inspire other businesses to pursue positive change in their brands through design and a create better audience/user experience?

      Societal Impact – Does the design solution have positive impact on society or the environment? Is it a beacon to inspire positive change in the world?

  • RECOGNISING EXCELLENCE IN DESIGN RESEARCH

    The Design Research category recognises excellence in Design Research across multiple sectors (academia and industry). It was established to showcase the contribution Design Research makes in developing innovative and ground-breaking outcomes.

    Design Research can be defined as scholarly investigations into phenomena in the various design fields where the main aim is the discovery of new knowledge and knowledge advancement in the design fields. In this context, Design Research is understood to be research embedded within the design/research process. It is an approach that design researchers use to understand people, their experiences and future challenges.

    ELIGIBILITY

    • Research projects still under development are not eligible to enter.
    • Design Research entries must be completed demonstrating research rigour, innovation and tangible outcomes.


    Evaluation Criteria

    • GOOD DESIGN: Describe how the research project meets the criteria for good design including:

      Purpose – are the aims, scope and objectives of the investigation clearly stated, and do the research questions address a specific gap in this area of research? Have the appropriate research methods been clearly explained and demonstrated?

      Execution – has the research rigour been well implemented and do the outcomes of the research respond to the original aims and objectives? Have appropriate data collection methods, analysis and results been demonstrated? Does the research promote best practice in the areas of diversity, integrity, and ethics by considering aspects including equity, privacy, cultural differences, gender, ethnicity and geography?

    • DESIGN INNOVATION: Describe how the research project sets a new benchmark for innovation in design research practice.

      The Jury wants to understand if the research methods applied are innovative and if the outcomes have resulted in new and novel findings. More specifically, the Jury wants to see if the research demonstrates evidence of tangible innovative outcomes?

    • DESIGN IMPACT: Describe the overall impact of the project and what long-lasting and positive impact will be achieved from this research. Does the research provide significant intellectual impact including publications? Does the research provide evidence of commercial impact (e.g., a spin-off company or licensing)?

      Will the research demonstrate value for its users, and will the outcome of the research provide worthwhile, positive, commercial, societal and/or environmental impacts?

      Finally, the Jury wants to understand if the project has the potential to be an exemplar for design research. Can it inspire positive change and drive greater demand for design research and will it help contribute to a better, safer and more prosperous future?

  • DESIGN STRATEGY

    The main objective of Design Strategy category is to recognise the role of design in driving business strategy. The Design Strategy category has specific evaluation criteria that evaluates how organisations use design as a strategic tool to be more competitive.


    Evaluation Criteria

    • GOOD DESIGN: Describe how the project meets the criteria for good design from a design strategy point of view including:

      Clarity of Purpose – does the organisation have a clear purpose linked to the market it operates in? Is there evidence that staff understand the core purpose of the business, its overall strategy and that they are aligned to the vision of the organisation’s desired future?

      Culture and Leadership – is it evident the organisation is design-led from the CEO down and is design part of their DNA? Has the organisation cultivated a culture of leadership where everyone is inspired and influenced by the power of design to reframe problems and ensure alignment to the firm’s purpose

      Customer and Market Immersion – is it evident the organisation understands the needs and motivations of their customers, and have they immersed themselves beyond the customer to include all stakeholders in the business? Has the customer/market immersion activities resulted in a clear value proposition for the business?

      Business Model Design – is there clear alignment between the organisation’s products and services, its business model and the overall company strategy? Have all elements of the business model been resolved and balanced to meet the firm’s overall purpose and strategy?

    • DESIGN INNOVATION: Describe how the submission sets a new benchmark for innovation in design strategy practice.

      Disruption – does the organisation continually respond to the changing needs and priorities of their customer and adjust its strategy and purpose accordingly? Has the organisation demonstrated that they continually challenge the status quo of the business and explore new opportunities through a process of reflection and reframing?

      Business Model Innovation – does the organisation have an innovative business model that looks beyond the current market and helps the business imagine new values, opportunities, and new directions? For established businesses, is there evidence of systematic transition to a disruptive business model? For start-ups, is there evidence of a transition from incubation to scale-up execution?

      Culture and Leadership – is there evidence that innovation in the organisation understood to be more than just a research and development activity? Is it evident that innovation programs and R&D activities in the business are design-led?

    • DESIGN IMPACT: Describe the overall impact of embedding design as a strategic tool in the business and what long-lasting and positive impact will be achieved for the business, its customers and stakeholders.

      More specifically, the Jury wants to understand if the business is truly design-led in every sense of the word.

      Outline how embedding a design-led culture in the business has the potential to make a positive impact on business performance and how the investment in design as a strategic tool will result in an increase in market share, sales and/or customer loyalty.

      Finally, the Jury wants to understand if the business/project has the potential to be an exemplar for design strategy. Can it inspire positive change and drive greater demand for professional design and will it help contribute to a better, safer and more prosperous future?

  • RECOGNISING EXCELLENCE IN DIGITAL DESIGN

    The Digital Design discipline recognises and celebrates excellence across all areas of digital design with an emphasis on good design principles that deliver a positive impact.

    The Digital Design discipline includes, software design, website design, online portals, user interfaces, smartphone applications, animations, gaming and digital media.

    The Digital Design Jury will be looking for projects where a holistic design approach has been carefully considered and honour projects that improve the quality of life for people and contribute to better economic, social and environmental outcomes.

    Sub-categories include:

    1. APP AND SOFTWARE DESIGN

    Includes the design of applications for smartphones, tablets etc. and software systems and applications etc.

    2. GAME DESIGN AND ANIMATION

    Includes game design, character design, set design etc.

    3. INTERFACE DESIGN

    Includes user interface design for products, systems and services, virtual interfaces, interaction design etc.

    4. WEB DESIGN AND DEVELOPMENT

    Includes website design and development, micro-sites, digital campaigns, social media campaigns etc.


    Evaluation Criteria

    • GOOD DESIGN: Describe how the project meets the criteria for good design in a digital design sense including:

      Visual Design – is the design visually resolved and does it evoke an emotional connection with the intended user? Does the visual design convey the function and use of the project unambiguously and intuitively?

      Usability – does the design perform the function it was designed for and does it advance the user experience?

      Content and Quality – has the design been professionally executed and finished? Is the content appropriate and professionally written for the intended market and has the information architecture arranged in an intuitive and easy-to-digest manner?

      Commerciality – does the project correspond with the desired price point? Is the design likely to increase the brand value and/or community standing of the client organisation and is it likely to result in a positive economic and/or social return on the investment made in design?

    • DESIGN INNOVATION: Describe how the project sets a new benchmark for innovation in digital design practice.

      The Jury wants to understand if the project incorporates any leading-edge digital design innovations and if it advances the profession and pushes the boundaries of new and innovative thinking in digital design practice.

      Is the project truly clever, unique and original and is it imaginative and innovative? Does it offer a new value proposition with potential world-first features? Does the project use new digital design techniques and processes and/or technology in a clever, imaginative and original manner?

    • DESIGN IMPACT: Describe the overall impact of the project and what long-lasting and positive impact will be achieved for the client, the end-users and the environment.

      More specifically, the Jury wants to understand what measurable outcomes have been achieved and if the design of the project has the potential to improve the quality of life for people and our planet.

      If applicable, outline how the project has the potential to make a positive impact on business performance and how the investment in professional design will result in an increase in market share, sales and/or customer loyalty.

      Finally, the Jury wants to understand if the project has the potential to be an exemplar for good digital design. Can it inspire positive change and drive greater demand for professional design and will it help contribute to a better, safer and more prosperous future?


      Supporting Materials:

      • Access to any logins, passwords, apps or software required to test and fully assess the entry.
  • RECOGNISING EXCELLENCE IN ENGINEERING DESIGN

    Proudly Presented by Aurecon.

    The Engineering Design discipline covers mechanical engineering design, electronic design, agricultural engineering, automotive engineering, heavy engineering, systems engineering, civil engineering, naval architecture and structural engineering.

    The Engineering Design Jury will be looking for projects where a holistic design approach has been carefully considered and honour projects that improve the quality of life for people and contribute to better economic, social and environmental outcomes.


    Evaluation Criteria

    • GOOD DESIGN: Describe how the project meets the criteria for good design in an engineering design sense including:

      Form – is the design visually resolved and does it respond to its environment from a visual, contextual and cultural perspective?

      Function – does the design perform the function it was designed for, is it easy to use and does it advance the overall user experience?

      Safety – has the project been designed with appropriate safety considerations and does it comply with all applicable safety standards and regulations? Does the design safeguard against unintentional use?

      Quality – has the project been well constructed with appropriate materials and construction techniques and does the quality of the project correspond with the designed price point and/or investment?

      Commerciality – does the project represent good value for money at the intended price point and/or investment, is the design likely to increase the brand value and/or community standing of the client organisation and is it likely to result in a positive economic and/or social return on the investment made on design?

    • DESIGN INNOVATION: Describe how the project sets a new benchmark for innovation in engineering design practice.

      The Jury wants to understand if the project incorporates any leading-edge engineering design innovations, if it advances the profession and pushes the boundaries of new and innovative thinking in engineering design practice.

      Is the project truly unique, imaginative and innovative and does it offer a new and ground-breaking value proposition with potential world-first features? Does the project use new systems, building materials, construction techniques and processes and/or technology in a clever, imaginative and original manner?

    • DESIGN IMPACT: Describe the overall impact of the project and what long-lasting and positive impact will be achieved for the client, the end-users and the environment.

      More specifically, the Jury wants to understand what measurable outcomes have been achieved and if the project has the potential to improve the quality of life for people and our planet.

      If applicable, outline how the project has the potential to make a positive impact on business performance and how the investment in professional design will result in an increase in market share, sales and/or customer loyalty.

      Finally, the Jury wants to understand if the project has the potential to be an exemplar for good design in engineering. Can it inspire positive change and drive greater demand for professional design and will it help contribute to a better, safer and more prosperous future?

  • RECOGNISING EXCELLENCE IN FASHION IMPACT

    The Fashion Impact category recognises businesses that are using design to positively impact the future of the fashion industry from a sustainability perspective.

    The global estimated value of the fashion industry is a staggering $US2.4 trillion*, however behind oil, it is the most destructive industry to our planet. Not mentioning the well-known implications of fashion supply chains, it is estimated that approximately 6000kg of clothing is dumped into landfill every 10 minutes**. What are we doing to future-proof our industry and the planet?

    This category recognises innovative organisations and approaches across:

    • Advocacy – public awareness, education, lobbying through film, events, conferences, campaigns.
    • Design – supply chain, innovative use of materials, production techniques, shifts to a circular economy.
    • E-platforms – that promote or aggregate sustainable fashion labels, renting, re-selling or up-cycling clothing.

    * State of Fashion Report, McKinsey & Company, 2017   **War on Waste Stories, ABC TV, 2017


    Evaluation Criteria

    • GOOD DESIGN: Describe how the project meets the criteria for good design in the fashion sector including:

      Purpose – does the project have a clearly defined purpose that differentiates it from other fashion labels/brands in the marketplace?

      Problem and Solution Focus – can the applicant clearly articulate the problem being addressed and how the solution addresses this problem through an innovative business model and solution?

      Design Aesthetic – is the overall design aesthetic appealing and desirable for the intended market?

      Industry Engagement – has the applicant engaged with the fashion industry at large to promote the initiative through stakeholder engagement, industry collaborations, PR and marketing?

    • DESIGN INNOVATION: Describe how the project sets a new benchmark for innovation in the fashion sector.

      The Jury wants to understand if the project incorporates any leading-edge innovations across its supply chain, innovative use of materials, production techniques or shifts to a circular economy.

      Is the project advancing the sector and pushing the boundaries of new and innovative thinking? Is the project truly unique, imaginative and innovative and does it offer a new and ground-breaking value proposition with potential world-first features?

    • DESIGN IMPACT: Describe the overall impact of the project and what long-lasting and positive impact will be achieved for the client, the end-users and the environment.

      Can the applicant define and/or measure the impact of their business on the fashion sector through metrics such as reduction in waste, improved efficiencies in supply chains, reach of initiative etc.?

      More specifically, the Jury wants to understand what measurable outcomes have been achieved and if the project has the potential to improve the quality of life for people and our planet.

      If applicable, outline how the project has the potential to make a positive impact on business performance and how the investment in professional design will result in an increase in market share, sales and/or customer loyalty.

      Finally, the Jury wants to understand if the project has the potential to be an exemplar for good design in the fashion sector. Can it inspire positive change and drive greater demand for professional design and will it help contribute to a better, safer and more prosperous future?

  • NEXT GEN

    Proudly presented by RØDE Microphones Founder & Chairman, Mr Peter Freedman AM.

    The Next Gen category was created to inspire the next generation of designers and to help foster a culture of design, innovation and creativity.

    The Next Gen category is free to enter and applicants are not required to pay for the Winners Package.

    The Next Gen Category accepts projects in the following areas of design: Architecture, Communication Design, Design Strategy, Digital Design, Engineering Design, Fashion, Product, Service Design and Social Impact.

    Winners in this category receive a share of $50,000 in cash prizes:

    • Good Design Award Best in Class – $20,000  (1 winner only)
    • Good Design Award Gold Winner – $7,000  (3 winners)
    • Good Design Award Winner – $1,000 (9 winners)

    View Eligibility for Next Gen Category


    Evaluation Criteria

    • PURPOSE

      • Does the design address a real-world need?
      • Does it attempt to solve a legitimate problem that will have a positive impact on society, the environment and the economy?
    • EXECUTION

      • Does the design use an appropriate use of technology and is it feasible?
      • Has the design considered circular design and sustainability principles that promote social, environmental and ecological sustainability such as lifecycle, materials and production processes?
      • Is the design new and original and does it have any world-first features?
    • OUTCOME

      • To what extent does the design solve the problem and respond to the brief?
      • Does the design project represent design excellence?
      • If implemented, will the design have a positive impact on society, environment and/or the economy?
  • RECOGNISING EXCELLENCE IN PRODUCT AND INDUSTRIAL DESIGN

    The Product Design discipline includes industrial design, consumer product design, furniture design, software-electronics design, engineering design, medical device design and automotive and transport design.

    The Product Design Jury will be looking for projects where a holistic design approach has been carefully considered and honour projects that improve the quality of life for people and contribute to better economic, social and environmental outcomes.

    Sub-categories include:

    1. AUTOMOTIVE AND TRANSPORT

    Includes automotive vehicles, automotive components, motorcycles, buses, trains, trucks, aircraft, watercraft and other modes of transport.

    2. COMMERCIAL AND INDUSTRIAL

    Includes professional instruments, commercial equipment, office products, financial registers, production and safety equipment, earthmoving, mining and agricultural machinery.

    3. CONSUMER ELECTRONICS

    Includes televisions, home theatre systems, computers, phones, mobile devices, digital cameras, gaming consoles and electronic accessories.

    4. DOMESTIC APPLIANCES

    Includes small appliances, white goods, brown goods, home heaters and air conditioners, floor care, barbeques and personal care products.

    5. FURNITURE AND LIGHTING

    Includes domestic and commercial furniture, workstations, indoor and outdoor lighting, architectural hardware, materials and textiles.

    6. HARDWARE AND BUILDING

    Includes home hardware, power tools, garden and lawn care, pool care, home security, building products, bathroom ware, plumbing, lighting systems and industrial fittings

    7. HOUSEWARES AND OBJECTS

    Includes tableware, kitchen utensils, cookware, laundry accessories, home décor, eyewear, watches, travel and leather goods.

    8. MEDICAL AND SCIENTIFIC

    Includes medical devices, laboratory equipment, scientific instruments, hospital furniture, therapeutic goods and home health care.

    9. SPORT AND LIFESTYLE

    Includes professional and recreational sporting equipment such as bicycles, sporting apparel, accessories, shoes and camping gear. Lifestyle products such as travel bags and suitcases. As well as baby and children’s goods including prams, car safety seats, children’s toys, scooters, trikes and educational products.


    Evaluation Criteria

    • GOOD DESIGN: Describe how the project meets the criteria for good design in a product design sense including:

      Form – is the design visually resolved and does it respond to its environment from a visual, contextual and cultural perspective?

      Function – does the design perform the function it was designed for, is it easy to use and does it advance the overall user experience?

      Safety – has the project been designed with appropriate safety considerations and does it comply with all applicable safety standards and regulations? Does the design safeguard against unintentional use?

      Quality – has the project been well constructed with appropriate materials and construction techniques and does the quality of the project correspond with the designed price point and/or investment?

      Commerciality – does the project represent good value for money at the intended price point and/or investment, is the design likely to increase the brand value and/or community standing of the client organisation and is it likely to result in a positive economic and/or social return on the investment made on design?

    • DESIGN INNOVATION: Describe how the project sets a new benchmark for innovation in product and industrial design practice.

      The Jury wants to understand if the project incorporates any leading-edge product design innovations, if it advances the profession and pushes the boundaries of new and innovative thinking in product design practice.

      Is the project truly unique, imaginative and innovative and does it offer a new and ground-breaking value proposition with potential world-first features? Does the project use new systems, materials, construction and manufacturing techniques and processes and/or technology in a clever, imaginative and original manner?

    • DESIGN IMPACT: Describe the overall impact of the project and what long-lasting and positive impact will be achieved for the client, the end-users and the environment.

      More specifically, the Jury wants to understand what measurable outcomes have been achieved and if the project has the potential to improve the quality of life for people and our planet.

      Outline how the project has the potential to make a positive impact on business performance and how the investment in professional design will result in an increase in market share, sales and/or customer loyalty.

      Finally, the Jury wants to understand if the project has the potential to be an exemplar for good product and industrial design. Can it inspire positive change and drive greater demand for professional design and will it help contribute to a better, safer and more prosperous future?

  • RECOGNISING EXCELLENCE IN SERVICE DESIGN

    The Service Design discipline includes the design of services and systems for the private and public sector, education and government agencies. Sectors covered include banking, financial services, legal services, tourism services, health and medical services, insurance services and more.

    The Service Design Jury will be looking for projects where a holistic design approach has been carefully considered and honour projects that improve the quality of life for people and contribute to better economic, social and environmental outcomes.

    Sub-categories include:

    1. COMMERCIAL SERVICES

    Includes the design of systems and services for the private sector.

    2. EDUCATION SERVICES

    Includes the design of systems and services for the education sector.

    3. PUBLIC SECTOR SERVICES 

    Includes the design of systems and services for the public sector.


    Evaluation Criteria

    • GOOD DESIGN: Describe how the project meets the criteria for good design in a service design sense including:

      Design Process – has the end-to-end user journey and the problem/opportunity been clearly defined, articulated and documented? Has a suitable design approach been adopted with all elements of the service considered as part of an integrated system? Has an appropriate prototyping process been adopted early in the service development process to highlight any potential failures and to ensure the service was fit for purpose?

      Execution – has the design concept been well executed and implemented and is there a sense of purity, integration, elegance and efficiency in the service? Are staff and/or service providers engaged to deliver, own and improve the experience? Are all the elements, touchpoints and/or physical objects of the service that should be connected, connected and systemized in an intelligent and logical way?

      Experience – has each element in the service been considered as an experience that contributes in a positive way to the overall value of the service? Is the experience useful, usable and enjoyable? Does the service perform the function it was designed for in a simple, intuitive way? Does the service advance the user experience? Is it a new, positive user experience?

      Commerciality – does the service have the potential to result in a return on the investment made on design? Will it help reduce costs and improve efficiency for the user and service provider? Does the service create value for both the user and service provider, and does it have the potential to make use of company and customer resources in a respectful and efficient manner while still creating value? Does the service have the potential to increase value from an engagement, customer loyalty and commercial perspective to both end users and service delivery staff?

    • DESIGN INNOVATION: Describe how the project sets a new benchmark for innovation in service design practice.

      Is the service truly unique, imaginative and innovative and does it offer a new and ground-breaking value proposition with potential world-first features?

      Is the service based on a truly creative approach resulting in a completely new way of thinking and does it use new systems and/or technology in a clever, imaginative and original manner?

    • DESIGN IMPACT: Describe the overall impact of the project and what long-lasting and positive impact will be achieved for the client, the end-users and the environment.

      The Jury wants to understand if the service does more with less and does it have the potential to reduce consumption and increase use? Does the service have ways of evolving according to the variability of human experience and can it adapt to meet unpredictable needs and situations? Has the service been designed with longevity in mind and the ability to be iterative, scalable and adaptable over time?

      More specifically, the Jury wants to understand if the service has the potential to make a positive difference with the target audience? Will the service make life easier for users and staff working within the system? Does the service have the potential to make a positive impact on society?

      Outline how the service has the potential to make a positive impact on business performance and how the investment in professional design will result in an increase in market share, sales and/or customer loyalty.

      Finally, the Jury wants to understand if the project has the potential to be an exemplar for good service design. Can it inspire positive change and drive greater demand for professional design and will it help contribute to a better, safer and more prosperous future?

  • RECOGNISING EXCELLENCE IN SOCIAL IMPACT

    Proudly presented by Donkey Wheel and Benefit Capital.

    The main objective of the Social Impact category is to recognise the role of design in creating a better society.

    Good Design Australia defines Social Impact as: “The creation of something new or the improvement of existing solutions that meet pressing unmet social needs and improve people’s lives. It is the process of inventing and implementing novel solutions to address intractable or ‘wicked’ problems, drive societal change and/or promote environmental sustainability.”


    Evaluation Criteria

    • GOOD DESIGN: Describe how the project meets the criteria for good design in a social impact design sense including:

      Design Process – has the project/program been co-designed with the beneficiaries to create a solution that places their needs at the centre? Has the design journey included prototyping and testing to determine the real-life implications and identify any unintended consequences? Is it evident that a clear design process been followed to deliver the project/program?

      Execution – has the design concept been well executed and implemented and is there a sense of purity, integration, elegance and efficiency in the service? Are staff and/or service providers engaged to deliver, own and improve the experience? Are all the elements, touch points and/or physical objects of the service that should be connected, connected and systemized in an intelligent and logical way?

      Commercial Sustainability and Scale / Replication Potential – is the project underpinned by an economically sustainable business model? Can the model be replicated or scaled in other contexts (i.e. geographies, demographics, etc)? Have any policy areas and/or community attitudes been identified that need to be addressed to improve the opportunities for scaling or replicating and if so, what is being done to influence or address these?

    • DESIGN INNOVATION: Describe how the project sets a new benchmark for innovation in social impact design practice.

      Is the project truly unique, imaginative and innovative and does it offer a new and ground-breaking value proposition with potential world-first features?

      Is the project based on a truly creative approach resulting in a completely new way of thinking and does it use new systems and/or technology in a clever, imaginative and original manner?

    • DESIGN IMPACT: Describe the overall impact of the project and what long-lasting and positive impact will be achieved for the client, the end-users and the environment.

      The Jury wants to understand if the intended social impact is clear and if the impact is measured and reported? If so, how is this information recorded and who has it been/will be it shared with? Does the project have a proven track record of contributing to positive social change?

      Finally, the Jury wants to understand if the project has the potential to be an exemplar for social impact design. Can it inspire positive change and drive greater demand for professional design and will it help contribute to a better, safer and more prosperous future?