Helping designers, brand managers, distributors & manufacturers navigate the design rights system using trade marks & design registrations.

Presented by the Authentic Design Alliance (ADA), we debut our new ADA-led education series, delivered in partnership with IP Australia.

Over two empowering sessions, designers, brand managers, distributors, and manufacturers will learn how to navigate the Australian design rights system and understand the trade mark and design registration process. This will equip attendees to manage their filings confidently.

The final segment introduces how and when to seek legal advice, followed by a valuable networking gathering where attendees can connect with panellists and peers.

Generously hosted by Christopher Boots, proud ADA Gold Members.

This event has been created for Melbourne Design Week (MDW), an 11 day city-wide program of talks, tours, exhibitions, launches, installations, and workshops.

Established in 2017, MDW is an initiative of the Victorian Government through Creative Victoria and delivered by the NGV.

IMAGE: via IP Australia by the Jacky Winter Group


Full Schedule:

09:30 - 10:30
Session 1 - IP101: Navigating Australian IP and Understanding Design Rights

FACILITATED PANEL followed by Q&A - Navigating Australian IP - Unpacking Design Rights.

We introduce which design rights are best suited to protecting the IP of creative brands. Gain an understanding of the types of trade marks and the design registration process, with insights into forthcoming legislation changes that will further improve protections for Australian brands and businesses.

This panel discussion explores the benefits of using design protections and includes an introduction on how and when to engage legal advice.

11:00 - 13:00
IP WORKSHOP DIY trade marks, design registrations, and how to enforce them

11.00 - 11.45
IP Australia - Design Registrations 101: Presented by IP Australia - An introduction to IP; Definitions and the who, what, how and why of DIY design registrations.

11.50 - 12.20
IP Australia - Trade Marks 101: Presented by IP Australia - Why use a trade mark as an essential business tool?

12.30 - 1.00 pm
When to engage legal advice, where to start and what to expect AMS in conversation with Jennifer (Jen) Tutty, Founder and Principal Studio Legal. Learning how copyright and design rights overlap and when copyright no longer applies.

Copyright and photography, websites, social media.

13:00 - 14:00
Informal Networking Gathering



Anne-Maree Sargeant (AMS), Authentic Design Alliance, Director

With almost three decades of experience in the design industry, AMS is a passionate advocate, curator, journalist, speaker, and creative problem solver. She fuses her background in law and design as the director of Authentic Design Alliance® (ADA), a for-purpose industry association leading the fight against furniture design theft in Australia and promoting the value of investing in original and sustainable products.

Formerly Belle Magazine editor-at-large, she manages the gender equality mentoring program for Design Fringe (Melbourne Fringe Festival) and will soon launch the DESIGN-MADE. podcast.

Brett Massey, IP Australia Assistant Director Policy and International Affairs

As Assistant Director (Policy and International Affairs), Brett started as a trade marks examiner at IP Australia in 2006. He moved to a policy role in 2008 and has been integral to several major changes to intellectual property legislation. Brett has worked on design policy for several years, including the Designs Review Project and the first wave of reforms to registered designs in 2021.

He holds a Bachelor of Arts (History) from the University of Queensland and a Juris Doctor from the Australian National University.

Lachlan Freemantle, Assistant Director IP Australia, Designs Examination Team Leader

Having spent more than 20 years working in the Intellectual Property sector, Lachlan is a trade mark and design specialist. He currently works as a Principal Examiner at IP Australia and manages a team of designs examiners.

Lachlan has previously worked at the World Intellectual Property Organisation (WIPO) and is a registered Trade Mark Attorney.

Jennifer (Jen) Tutty, Studio Legal Founder and Principal

With 20 years of legal experience, Jen is particularly passionate about the intellectual property rights of furniture and product designers, building professionals, architects, and interior designers. Founding Studio Legal in 2011, Jen has steered the practice to become known as the 'go-to' firm for Australian creatives and brands, and the Doyles Guide recognises her as a leading Victorian IP lawyer.

When not in the office, Jen can be found walking, creating mood boards for her ‘forever’ home, listening to her favourite albums on vinyl, or hanging with the family.