Mark Burry AO – 2025 Australian Design Prize

THE AUSTRALIAN DESIGN PRIZE WAS ESTABLISHED TO RECOGNISE INDIVIDUAL DESIGNERS WHO ARE MAKING, OR HAVE MADE, A SIGNIFICANT IMPACT IN AUSTRALIAN DESIGN OVER THE COURSE OF THEIR CAREER.

Professor Mark Burry AO is one of Australia’s most influential design thinkers. He is an architect by trade, but a true designer in his work. Mark is an educator and research leader who has spent his career connecting architecture, technology and design research, thriving where they meet.

Burry’s skills have taken him from the Sagrada Família in Barcelona to being the Founding Director of Swinburne’s Smart Cities Research Institute. Across all of his work, his bottom line is simple.


Design should serve people and be made with them. 


A geometrical beginning 

We sat down with Professor Mark Burry AO about his career, spanning complex geometry, parametric thinking and city-scale participation. 

“I’m supposed to be semi-retired,” he laughed, “but I’m busier than ever.”

Now based in Adelaide, “Australia’s best kept secret” as per Mark, Professor Burry looked back on a career that began in Barcelona in 1979. As a young architect from New Zealand, he joined Antoni Gaudí’s unfinished masterpiece as an intern, the Sagrada Família.

“It’s the only time I’ve actually been in the shadow of a genius,” he reflected. 

“Gaudí was able to embrace every attribute of architecture with equal flair, aesthetic, philosophical, engineering, the science of materials, composition. You can’t help but be changed by that.” 

At the time, the team was rebuilding from fragments, boxes of broken plaster models, geometry puzzles and memories of Gaudí’s methods. Burry was tasked with translating them into information modern builders could use.

“I had to find the geometries that would intersect and give curves exactly as we could see in the models. Doing it by hand would take weeks. Then I thought, ‘surely that’s what the computer should be doing’.”

When existing architecture software fell short, he turned to tools used by boat and aircraft designers. 

“I adapted it so that it was architecturally focused. That’s how I got into computation, because I had a complex project that demanded it.”

The Sagrada Família. Image: Supplied


The father of parametric design

By necessity, Burry became one of the first architects to use parametric design – a flexible, data-driven approach now standard in contemporary practice.

He explained the principles of parametric design as: 

“A table has characteristics we call parameters: the length, width and height. A parametric design is a flexible model where those dimensions can change. If you say, ‘What if it was 100mm wider?’ I just type in the revised dimension, and the model reworks itself.”

That same principle, designing for adaptability, can be applied to cities.

“Everybody works parametrically now.

“That’s why I moved into smart cities and big data. The same techniques can be scaled up to more complex systems, for what I call ‘parametric urbanism’.”

Mark’s work in parametric design was ahead of its time. 

By combining geometry, computation and creativity, he helped shape a new way of thinking that is now embedded in architecture across the world. His pioneering approach to digital modelling has become part of everyday design practice.


Founding the Smart Cities Research Institute

At Swinburne University of Technology, Burry founded the Smart Cities Research Institute, later evolving into the Innovative Planet Research Institute. His title remains Adjunct Professor of Urban Futures. 

The Institute’s ethos was to move beyond consultation into genuine collaboration.

“It’s cities and places moving from being designed for people, to being designed with people,” he explained. 

“It’s not citizen engagement. It’s citizen participation.”

Through data and design, the Institute worked to dissolve gaps between disciplines to create more cohesive visions of urban life.

“Urbanism is a mix of not just design, but sociology, history, philosophy, economics and engineering, all the things you need to know about to understand how a city really works.

“The role of the Institute was to make sure people weren’t stuck in their silos. If you came from a design background, you’d have access to data scientists, sociologists, health experts and traffic engineers, so together we could form a more cohesive view of what the city should do.

“If you leave the city in the hands of traffic engineers,” he added as an example, “you get cities that prioritise cars. We accommodate cycling rather than celebrate it, when in fact every person on a bicycle is taking a car off the road.”

One of the Institute’s key outcomes was the creation of iHub, a state-of-the-art collaborative facility designed to help participants make smarter, data-driven decisions in urban planning, policy and design.

“It’s a facility with super high-definition monitors. Anyone in the space can put what’s on their laptop or tablet up at the same time,” Burry explained.

“In the old days, designers would put their work up together, not a sequence of slides, but a story. With today’s technology, we can do that digitally. You can see everyone’s ideas at once.”


Back to his roots

While his leadership at Swinburne’s Smart Cities Research Institute focused on urban futures and citizen participation, Professor Burry’s personal research continues to return to a deeply human scale of affordable, community-led housing.

“In my own research, I’ve gone back to my roots, finding affordable housing solutions for people from low socioeconomic backgrounds.

“I started my career in the Western Isles of Scotland, the most outlying islands to the west. In the 1980s they didn’t even have a secondary school. Kids had to travel nine hours to the mainland and live there for the term. People were still living in single-room homes with no sanitation, unbelievable in the UK at that time.

“We were building housing, and that’s when I first learned it’s better to work with the community than for the community, if you really want them to have ownership and appreciation for whatever architectural solution you’re giving them.”


Reimagining Australian cities

Burry is optimistic about what Australian cities could be, and frank about what holds them back. 

“Given the enormous talent we have, from engineering to design, we don’t see those talents being used to the max. We’re a bureaucratic society. We’re risk averse.”

He points to the importance of long-term thinking, citing examples like Adelaide’s O-Bahn Busway and early data-led planning research of Ernest Fooks dating back to 1946.

“We know what to do. We just haven’t worked out how to do it yet. Urbanism is long-term, but our political system is short-term.”

Mark Burry AO – 2025 Australian Design Prize. Image: Supplied


The edge of design 

For Burry, data matters most when it fuels imagination.

“Engineers will drill down to find the best outcome, that’s analysis. Designers synthesize. They use data to generate options and weigh the pros and cons.”

The designer’s edge, he revealed, is spotting the “unknown unknowns”: the patterns no algorithm can yet anticipate.

Across universities, cities and decades, his ethos is constant. Great design lives where history, philosophy and technology meet.

He recalled a time when he ran a transdisciplinary studio with architects, fashion designers, graphic designers, engineers, industrial designers, all working on an urban or architectural project. 

“Each learned what the other lacked. The architects were in awe of the fashion designers’ conceptual flair, and the fashion designers were fascinated by the architects’ ability to unpack ideas into concepts.”

That cross-pollination has shaped his practice and his advice.

“Be aware of the science and the engineering of design. You don’t have to embrace it, but if you’re going to reject it, do it knowingly.”

He also advised young designers who want to create work that has long-term impact to take history and philosophy seriously. 

“All designers should have an absolute grounding in the history of their field and the philosophical and, where relevant, sociological impact of what they do, as well as their creative brain. 

“To work without precedent, or without respect for the work that has gone before you, is risk and ignorance. You won’t get the most out of your talent.”


Identity and impact 

Though a registered architect, Burry sees himself first and foremost as a designer.

“I’ve spent my entire career thinking about design,” he reflected. 

Mark’s identity underscores a deep reverence for Gaudí, the artist who made architecture feel alive.

“He was a sculptor who realised sculpting alone wasn’t appropriate for buildings the size of cathedrals.

“So he turned to mathematics and geometry. That’s the balance I’ve always admired, art meeting logic.”

In many ways, Professor Mark Burry AO carries forward the same spirit that defined Antoni Gaudí’s life’s work. Both seek beauty through precision and find meaning in the meeting of art, mathematics and human experience.

Mark Burry AO – 2025 Australian Design Prize. Image: Supplied


The continuum of design

Mark Burry designs for the shared intelligence of our time, proving that when art and logic, past and future, human and digital meet, design becomes something enduring.

But beyond the technology lies his greater contribution, a belief that design is shared pursuit. 

Whether shaping basilicas, cities or systems, Burry’s legacy reminds us that we can’t create for people, because we are the people. Design, at its best, is something we build together.

Good Design Australia congratulates and thanks Professor Mark Burry AO for his lifelong contribution to advancing design as a collaborative, civic and human pursuit.

Today – 2025 Good Design Team of the Year Award

THIS ACCOLADE CELEBRATES A DESIGN TEAM WHO CONSISTENTLY PERFORMS AT THE HIGHEST LEVEL IN THE ANNUAL AUSTRALIAN GOOD DESIGN AWARDS AND HAS ESTABLISHED A TANGIBLE DESIGN-LED CULTURE WITHIN THEIR ORGANISATION. 

THE AWARD AIMS TO INSPIRE COMPANIES TO BUILD AND MAINTAIN A DESIGN-LED CULTURE THROUGHOUT THE WORKPLACE.

Over 11 years of optimism has led to this moment for Today, an impact innovation agency. Today was born from a mission to achieve positive social environmental impact, using design as a lever. The agency’s founders, who first worked together at DTDesign in the mid-2000s, bring more than 25 years of experience in participatory and strategic design. They stand strong with a team of 70 designers, strategists, researchers, and technologists, who collaborate to achieve change across the impact sector.

At every level, Today is design led. The early days saw them laying the foundations for a setting that supports design, autonomy, trust, safety, meaningful connections, and constructive feedback. Their steadfast commitment to these values has spearheaded their portfolio and ensured their metaphorical mantle now boasts the 2025 Good Design Team of the Year Award.

We sat down with Adam Morris, Creative Director and Founder, Damon O’Sullivan, Chief Executive Officer, and Kate Benson, Storytelling and Strategy Leader at Today. They offered a look into building and sustaining an impact-focused business, a design-led culture, and the power to drive change through design. 


Purpose from day zero 

Before they even opened their doors, Today’s dedication to their purpose set them apart from their peers. Their mission was developed before the business itself.

“From day zero, it was about using design and innovation methods to address complex social challenges, and understanding how they could transfer to create meaningful change. That mission still guides us today,” said Damon.

Adam recalled a sense of justice that guided them in those early days. They couldn’t see good design being applied outside of a commercial setting. 

“[Good design] wasn’t happening much in public services or the not-for-profit space. That felt like an imbalance, and we were excited to bring the best of design, innovation and technology to those places where it hadn’t yet been applied – and where it was most needed.”



Trust through intention

Over the past five years, 95%-97% of Today’s team has reported high confidence in their leaders. Damon attributes part of this level of consistency to authenticity. 

“When most people join the business, one of the things they say after a month or so is that they’re surprised by how authentically impact-focused it is. So, at the leadership level, that alignment to values and mission is really sincere, and it literally drives our decision-making day to day.”

Adam emphasised that Today makes decisions that support trust. For them, this means replacing a ‘top down’ model with transparency and collaboration. It’s an approach that fosters a community of good people and supports them to do good work.

“We run a pretty open book on how decisions are made and include the team in asking for input and support…that collaboration is designed quite deliberately: how we meet, make decisions, and think about the future. We’re lucky to work with great facilitators, strategists and thinkers, and that same design mindset we bring to our clients gets applied internally too.”

Today – Winner of the 2025 Good Design Team of the Year Award

Building an award-winning team

A strong culture always comes down to people. Today has built a team of people who are great collaborators, kind, and passionate about change.

“That’s what the culture is built on, and that’s how our teams connect and do good work,” said Adam.

Damon explained that their recruitment approach seeks people with a sincere drive to do impactful work.

“Our typical employee has usually gotten really good at what they do somewhere else and then starts asking, “Why am I doing this?”… That’s a common journey – people who’ve mastered their craft and want to do something with more purpose.”

Progress over perfection 

If you look through Today’s portfolio, the sense of optimism is almost immediate. Damon said it comes through in the day-to-day details too. 

“That sense of possibility is really important. Often we’re in places where things are hard, so just being the ones to say, “We can make this better” can be really powerful.

“… Over time, we’ve grown comfortable with the idea of both small and big wins. Change can be hard; sometimes it’s a breakthrough, sometimes it’s an inch forward. But both are worth celebrating, and that helps keep that sense of optimism alive.”

When paired with their mission to use design as a lever for change, this optimism drives innovation across the impact sector. One of the areas Today has achieved incredible change is the mental health space.

“In that sector, there was a realisation that human-centered transformation was needed – that people experiencing mental ill-health or seeking better wellbeing should be at the center of the change…”

“That simple tilt of perspective, truly honoring lived experience and focusing on customers or beneficiaries, can profoundly change how people think about what’s done and why. It’s like a clean slate: This isn’t working. Let’s rethink it from a different lens”, said Damon.

Adam highlighted that addressing systemic challenges requires both coordination and collaboration, saying, “The human-centered lens matters, but so does crafting collaboration with design methods, thoughtful service design, great experience design, and the application of technology across that experience. Success comes from bringing all these dimensions together in a considered, cohesive way.”

They described the multi-faceted approach as a ‘full studio workout’ – one that frames the challenge, then follows the thread through to achieve tangible change. 

Today – Winner of the 2025 Good Design Team of the Year Award

Becoming the best part of a clients’ week

Today described their design culture as grounded in trust, shared purpose, optimism, and free from ego. They focus on supporting each other, which provides a platform for new possibilities to take hold. 

Damon said, “People back each other up and support each other…it allows you to be more creative and take more risks because you know the team has your back.”

The agency pairs their own distinct culture with deeply-involved client collaboration. Adam said this can feel different for clients, but ultimately leads to a more transparent, direct, and high-touch experience.

Damon agreed, adding, “Our goal…is just to be the best part of their week…to make that energy great, creative, joyous, and fun, to support the best outcome.”

Creativity through work, not words

When asked about cultivating creativity within teams, Damon highlighted the importance of trust and shared purpose. 

“People need to trust that they’re there for the right reasons. Shared intention is what builds trust quickly. Without trust, creativity is a downstream effect,” he said.

Adam added that creativity can be developed over time. 

“The more people experience it and the more comfortable they feel, they gradually become more open.”

Damon emphasised the need for action over aspiration: “We used to talk about that idea of practical innovation. It is an activity, and it’s often boring and hard. If you can’t see someone innovating, you’re probably not innovating.”

Today – Winner of the 2025 Good Design Team of the Year Award

They emphasised that turning ideas into tangible forms is key, allowing teams to collaborate, prototype, build on them, and avoid getting stuck in abstract discussions.

AI for impact 

The impact sector is changing as Artificial Intelligence (AI) possibilities develop. Today sees AI as a transformative tool in their work, with the potential to make services ‘more accessible, more inclusive, more effective at a scale that they never have been able to before.’ They emphasised experimenting and ‘encouraging play’, while balancing ethical considerations.

Adam said, “Getting the right amount of guidance and guard rails [when using AI]… enables the freedom to experiment and play and be creative.” Damon added, “the prize is big if you push through the discomfort.”


Good Design Australia congratulates Today on their purpose-driven, collaborative and sincere team. They’ve built a design-led culture that doesn’t just make them the best part of their clients’ week, but shapes solutions that change lives for the better.