Robin Edman

Robin Edman Innovation

In 2017, Robin Edman founded the Robin Edman Innovation company and has since been working as an independent design consultant.

He was previously, from 2001 onwards Chief Executive of SVID, the Swedish Industrial Design Foundation. After studying Industrial Design at Rhode Island School of Design, he joined AB Electrolux Global Design in 1981 and parallel to this started his own design consultancy.

In 1989, Robin Edman joined Electrolux North America as Vice President of Industrial Design for Frigidaire and in 1997, moved back to Stockholm as Vice President of Electrolux Global Design.

Throughout his entire career, he has worked towards promoting a better understanding of users, their needs and the importance of design in society at large.

His engagement in design-related activities is reflected in the numerous international jury appointments, speaking engagements, advisory council and board positions he has held.

Robin Edman served on the Executive Board of the World Design Organization (formerly ICSID) from 2003 to 2007, the last term as Treasurer.

From 2015 to 2017, he has been the President of BEDA (Bureau of European Design Associations).