MICHELLE BERRYMAN

Managing Director, Strategy and Innovation
LiquidHub

Michelle is the Managing Director of Strategy and Innovation at LiquidHub, a customer engagement company headquartered in Philadelphia, with operations in North America, Asia, and Europe. Michelle guides the vision and innovation efforts for digital transformation and digital customer experience with websites, social channels, e-commerce initiatives, software, portals and applications in order to help clients build meaningful customer experiences across channels within the digital ecosystem and in the physical world.

She delivers digital channel strategy tied to business metrics, marketplace opportunity and user needs and goals and oversees and conducts user research efforts.

Michelle facilitates workshops for innovation, experience strategy, ideation/brainstorming and digital to physical prototyping.

Michelle is a User Experience Designer with a significant background in Industrial Design, user-centered design, research, experience strategy and brand management.

“When it comes to great user experiences, I believe in the power and elegance of simplicity. I believe that joy is not accidental and that interactions should be authentic, meaningful and pleasurable. I strive to make an emotional connection with users by eliciting desire and delight with the interfaces I design. When I am not designing, I can often be found traveling the world, camera in hand, looking for beauty, inspiration and fresh perspectives”.