MICHELLE BERRYMAN, FIDSA

Principal
Fahrenheit 212

Michelle is a User Experience Designer and Digital Strategist with a significant background in industrial design, user-centered design, research, innovation, experience strategy and brand management.

When it comes to great experiences, she believes in the power and elegance of simplicity, that joy is not accidental and that interactions should be authentic, meaningful and pleasurable. Michelle strives to make an emotional connection with users by eliciting desire and delight with the interfaces she designs.

“When it comes to great user experiences, I believe in the power and elegance of simplicity. I believe that joy is not accidental and that interactions should be authentic, meaningful and pleasurable. I strive to make an emotional connection with users by eliciting desire and delight with the interfaces I design. When I am not designing, I can often be found traveling the world, camera in hand, looking for beauty, inspiration and fresh perspectives”.

Specialties: Digital Strategy, Innovation, Interaction Design, User Experience, Information Architecture, User Research, Corporate Identity, Project Management, Business Development & Emerging Technologies