Kit Willow


Founder Kit Willow continues to pursue her love of creation in harmony with her passion for nature with the birth of KITX, launched in-store August 2015. KITX is born from a spirit of kindness, integrity and transparency.

The X represents the future. KITX strives to be a pioneer in design-led, sustainable and ethical fashion. “We create product love with high-frequency wear, superior quality and creative design while consciously sourcing materials that minimize harm to our planet’s precious resources.”

“I strongly believe in a better world, through the simple mantra of making women look and feel beautiful” – Kit Willow. It was with a capsule collection of lingerie and eight fashion pieces that founder, Kit, launched her namesake label, Willow.

Having a Commerce degree majoring in Psychology and working with a master of draping in Paris, Kit formed an early interest in textile led design and the effect strong design has on our day to day psychological well being.