Gerda Gemser

Full Professor and Chair of (Corporate) Entrepreneurship
The University of Melbourne

Gerda Gemser is Full Professor and Chair of (Corporate) Entrepreneurship at the University of Melbourne. She collaborates with government, professional associations, and industry on various research projects investigating creativity, design, entrepreneurship, and innovation. She has co-written two books: one on Strategic Design (BIS Publishers, 2016), giving designers insights into practices to scale their impact from tactical to strategic; and one recently published book on design leadership (2022, Stanford University Press), providing frameworks, tools, and methods to solidly embed design into the fabric of organizations. In addition, she has published over 40 book chapters and articles in leading design and business journals such as Design Studies, Academy of Management Journal, Organization Science, Organization Studies, Journal of Management, and Journal of Product Innovation Management. She is Associate Editor of the Journal of Product Innovation Management and Consulting Editor of International Journal of Management Reviews.