Head of Strategy
Re (M&C Saatchi Group)
I’ve been working at the interface between brands, business, people and technology my whole career. My background in psychology, design thinking and behavioural sciences underpins my approach to brand strategy and consultancy. Over the years I’ve developed a deep understanding of organisations, helping brands capitalise on opportunities through alignment of strategy and culture.
I love working with cross-functional teams in this pure space where commerce and creativity converge. I’m evangelical about putting people and planet at the core of what we do; ensuring decisions are based on real human needs and insights.
I’ve been lucky enough to work with some amazing talent, both agency and client side, across four continents, covering a diverse range of sectors including Arts, Education, Energy, Entertainment and Media, Finance, FMCG, Government, Health, Manufacturing, Pharmaceutical, Retail, Sustainability and Technology.
I have expertise in brand strategy, branding, digital strategy, ethnography, design thinking, user experience, behavioural sciences and qualitative research.
I should never be left alone with cheese or Scotch.