Understanding consumer needs and creating new products and designs which meet those needs. Using design thinking to discover consumer insights to give products a key point of difference and advantage in the market. Having a broad understanding of manufacturing as well as business acumen.
To be able to ensure that those creative new products can be made efficiently and make it into consumers’ hands with the original design intent intact.
New product design and development, consumer insights, design thinking, packaging design, manufacturing expertise across all mediums and from low to high volume, business know-how, consumer understanding, identifying new trends.