The Globe

good-design-award_winner_rgb_blk_logo
  • 2018

  • Architectural Design
    Urban Design

Designed By:

  • m3architecture in collaboration with Brian Hooper Architect

Commissioned By:

The Barcaldine Regional Council

Designed In:

Australia

m3architecture designed the Barcaldine Tourism Precinct master plan. The precinct master plan includes the renewal of the historically and politically significant Tree of Knowledge, and renovation of the Globe Hotel into a tourist information centre. The new precinct celebrates pedestrian engagement, safety and activation of this regional town's commercial heart.


view website

  • Feature One
  • Two
  • Three
  • Four
  • The town’s tourist attractions originally sat on one side of the road, with the town’s commercial heart on the other. This discouraged visitors to stop in Barcaldine to sightsee. m3architecture’s challenge was to reinstate tourism in the town, after the illegal poisoning of the Tree of Knowledge – a major tourist attraction. Another major challenge of the project was retaining the historic Globe Hotel. The Globe Hotel is a century-old urban presence and gateway on the junction of two major national highways. Barcaldine council's initial brief to demolish the hotel was a major stumbling block.

  • m3architecture encouraged the Barcaldine council to rethink the project as one primarily about urban design and public intervention for placemaking. Our proposed precinct master plan relocated the information centre to the Globe Hotel on the ‘commercial’ side of town. The design also removed carparking immediately adjacent to the Tree of Knowledge, re-establishing the space as a public plaza. These urban strategies ensure visitors walk to the Tree, and cross the road to engage with the information centre. This urban intervention now allows tourists to interact with commercial businesses and the town’s heritage walk in ways the previous planning did not.

  • This design has social, commercial and environmental impacts. Redefining a town's cultural assets (the Tree of Knowledge and the Globe Hotel) as 'anchor tenants' ensures tourists must now stop to view these attractions. Tourism data is available to councils throughout the region. Prior to this precinct master plan, the Barcaldine council estimated that of all visitors to Longreach, approximately 3-5% would stop and spend money in Barcaldine. The council now estimates this number to be between 10 and 15%. The Barcaldine Tourism Precinct Master Plan has revitalised the town’s commerce, with more visitors and a greater spend per visitor.

  • The Globe Hotel acts as a signpost on major crossroads and the Tree of Knowledge acts as a gateway to the railway station. The Globe Hotel is also a cultural hub for the region, including a performance theatre suitable for stage shows and school functions (neither can be accommodated currently), an art gallery capable of taking works on loan from QAGOMA, and a revitalised library. These functions are connected to the main street via the information centre and a landscaped courtyard. Landscape, history, culture, and tourism all meet in this master plan.