REBORN by HoMie

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  • 2021

  • Fashion

Designed By:

  • Marcus Crook
  • Chloe Turner
  • Corin Corcoran

Commissioned By:

Marcus Crook

Designed In:

Australia

REBORN by HoMie transforms garments destined for landfill into desirable one-off pieces, raising money for charity and saving them from landfill. Pre-loved, or unsold garments are hand-cut, sewn, and altered in Melbourne, creating unique pieces that encourage a radical rethinking of the industry.


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Marcus Crook
Marcus Crook
Marcus Crook
Marcus Crook
Marcus Crook
Marcus Crook
Marcus Crook
Marcus Crook
  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • Fashion is the second largest polluter in the world behind the oil and gas industry. It takes 2700 litres of water to manufacture 1 tee. Australia discards 500 million kilograms of textiles per year. The problem is immense. Streetwear brands are particularly culpable as they perpetuate and profit from a hype and fast-fashion culture. Understandably, some brands face difficulties in making immediate and meaningful changes - as it is a costly and lengthy process to convert to a sustainable model. As a result, consumers have few options for fashion-forward streetwear that are both ethical and sustainable.

  • The REBORN business model inspires and provides attainable opportunities to reduce the fashion industries contribution towards climate change, and to meaningfully support the community. HoMie creates partnerships with like-minded brands, the provides them with tax invoices (to charity) for their donation of excess stock. REBORN uses in-house design and manufacturing to produce one-off, upcycled, garments, made from clothing otherwise destined for landfill. REBORN creates content and exposure for the collaboration, inspiring customers to make ethical choices by providing a cool, sustainable, offering.

  • REBORN by HoMie is an entirely unique concept that satisfies all fundamental criteria for good design. It is deeply functional, unisex, clothing. It is aesthetic, and popular, collections frequently selling out within 20 minutes. It is extremely high-quality, hand-made in Melbourne. And it is made with rare levels of sustainability, created out of pre-loved or unsold garments that would otherwise have gone straight to landfill. In addition to its environmental sustainability, it employs young people affected by homelessness or hardship to manufacture garments, with profits going to further projects that support young people affected by homelessness or hardship.

  • REBORN by HoMie is a line created by HoMie, a Melbourne-based streetwear clothing brand and social enterprise that uses 100% of our profits towards achieving our mission in supporting young people affected by homelessness or hardship to equip them with the skills, confidence and experiences to be more work-ready and better prepared for their future. HoMie does so by using the HoMie brand to make it 'cool to care', and through running our two social impact programs. The HoMie Pathway Alliance, HoMie's own accredited retail training and education paid internship for young people (16- 25) affected by homelessness or hardship; and through HoMie's monthly VIP Shopping Days, where young people are welcomed into the store to shop complimentary brand-new HoMie garments, beauty services, plus lunch with the HoMie team. With all profits from REBORN going towards these social impact programs, as REBORN scales so too will its impact on the community.