Quit

The Quit website and Quitline are well-known among Australians and health professionals seeking support to quit smoking, but they are less recognised for supporting people in quitting vaping. User testing conducted on the previous website with diverse and youth audiences concluded that the Quit website was designed to support 'older people' in quitting smoking, not vaping. Quit needed to relaunch its brand, website, messaging, and services to provide a more inclusive experience for this emerging and much younger audience. The new Quit website aims to communicate its expanded support for quitting smoking and vaping for all Australians.

User testing was conducted to understand how best to address the design challenge of a website that previously targeted an older demographic. The solution involved an updated, more youthful brand experience paired with specific content for diverse and youth audiences, smokers, and vapers, along with an updated user experience. This ensured that support was easy to access, especially across devices. The website focuses on supporting younger audiences and empowering health professionals and community groups to assist their patients and communities in quitting smoking and vaping. It ensures emerging audiences feel the Quit website can help with their unique quitting journey.

The Quit website's purpose is to provide relevant and effective support and access to free counselling to motivate people who smoke or vape to attempt to quit and to increase the rate of successful attempts. By ensuring the website targets emerging demographics, in particular youth audiences who vape, Quit continues its mission to provide quit smoking and vaping support that is friendly, non-judgmental, inclusive, and culturally safe. With such a large and visible increase in vaping in Australia, the new website positions Quit as experts in smoking and vaping cessation and the go-to for information on quitting smoking and vaping.

Quit provides a number of interactive tools to support people's quitting journeys. This includes a plan to identify triggers, understand more about nicotine addiction, and define strategies to support quitting. A calculator provides an incentive to quit by demonstrating the cost of smoking and how that money could be better spent. Health professionals now have a dedicated section of the site to provide health advice, education, and resources specific to different health sectors. The Quit website is also supported by a separate vaping facts website, providing parents and carers with facts on vaping to educate them about the harms of vaping and debunk the myths that many people believe. As a not-for-profit organisation, the Quit website meets WCAG AA accessibility requirements.