Pacific Fair Place Icons
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2016
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Communication
Branding and Identity
Designed By:
- AMP Capital Shopping Centres
Commissioned By:
AMP Capital Shopping Centres
Designed In:
Australia
Pacific Fair has transformed traditional shopping trips into stimulating experiences, enticing visitors with quality, locally-resonant brand experiences, reflecting the character of the Gold Coast.
This holistic brand experience extends to identifying and theming for customer amenities. Vibrant beach-towel tiling leads customers to a quirky collection of ‘icons’ originating from the Gold Coast.