Duobaan Hotel

  • 2017

  • Communication
    Branding and Identity

Designed By:

Commissioned By:

Duobaan Hotel Co., Ltd.

Designed In:

China

‘Duobaan’ is phonetically close to ‘dopamine’ in Chinese pronunciation.

We tried to build a brand image constructing the atmosphere similar to the feeling conveyed by dopamine. Dopamine helps regulate movement and emotional responses, and it enables us not only to see rewards, but to take action to move toward them.


  • CHALLENGE

  • 'Duobaan' is phonetically close to 'dopamine' in Chinese pronunciation. We tried to build a brand image constructing the atmosphere similar to the feeling conveyed by dopamine (a neurotransmitter that helps control the brain's reward and pleasure centers). Based on the eastern philosophy 'one creates two; two produces three; three gives birth to all things', and believing that simplicity is just complexity, we took simple color blocks as fundamental elements. By way of composition method, we regularly arranged these color blocks into the form of 'D' which serves as the initial of both 'Duobaan' and 'Designer' (design-driven hotel).