Drive Community Toolkit
-
2019
-
Social Impact
Designed By:
- Strategy Creative
Commissioned By:
ACC & NZTA
Designed In:
New Zealand
In New Zealand’s more deprived communities, an inability to get a driver’s licence & driving ‘in breach of the law’ is becoming an ‘embedded norm’. The Drive Community Toolkit makes learning-to-drive fun, accessible and engaging. Key resources include Drive VR, an interactive 360 driving video, and Drive Go, a road-code card game.