Whilst the engineer in Grieg Brebner set out with function and sustainability at the forefront of reinventing the umbrella, the designer in him also demanded it must be elegant, stylish and easily understood by the end consumer. There was no requirement to move away from the traditional shape of a conventional umbrella, which was universally recognised, in order to re-engineer a better product. The aesthetic appeal of a BLUNT™ is achieved using advanced materials including telescopic fiberglass ribs, industrial polycarbonate struts and a superior canopy. The functional elements, including the patented Blunt™ tip and telescopic ribs, also give BLUNT™ umbrellas a subtle but distinctive design shape.
BLUNT™ are the only umbrellas with a fully tensioned canopy. Its canopy defining the structural integrity of an umbrella; it can only be as strong as the tension applied to the fabric stretched across its ribs. Taut equals strong. BLUNT™ umbrellas use patented BLUNT™ Tips to form a unique Radial Tensioning System (RTS™). A system that redirects, transfers and distributes the effort used in opening the umbrella throughout its entire canopy surface. The result is a fully tensioned canopy with an unflappable aerodynamic structure that sits effortlessly in the wind and provides maximum control, even in the most demanding weather conditions. The Classic includes a built-in tech pocket for trackability.
1999. Design engineer Greig Brebner steps out of a door into the rush hour of a London. At 1.9m tall, he could see over most of the crowd to his destination. But as a downpour gathered pace, his eyes were suddenly at the mercy of hundreds of spikes: Moments later the wind turned one of them inside out, its owner struggling to avoid taking Greig's eye out. It was this scenario that lead Greig to reinvent the umbrella. Whilst the engineer in him demanded it work properly; the designer in him that it look better than any other. It was the tall guy that wanted to eliminate tips poking him in the eye. As well as being an integral part of the Radial Tensioning System, a BLUNT™ tip also opens to a blunt, curved edge.
Born in the natural beauty of NZ, and raised in wild weather, the Blunt team abhor the idea of umbrellas being part of the throwaway culture. Each year millions (and millions) of broken umbrellas are discarded. Very few are repaired or recycled, and so add to the pollution buried in landfill sites. Blunt™ umbrellas are a result of merging a revolutionary design, using a Radial Tensioning System (RTS™) to solve the problem of umbrellas breaking due to wind (the most common failure), with values of quality workmanship and painstaking material selection. Each individual Blunt™ is independently put through a 38-point test to ensure they don't break. And if they do, parts can be repaired or replaced. Not thrown away.
It's one thing to make the perfect umbrella, but another to make a perfect umbrella every time. From material selection through to relentless testing, BLUNT™ umbrellas leave nothing to chance. In the pursuit to create the best possible umbrella, every single BLUNT™ umbrella goes through a 38-point quality control check that results in a product built to perform, and built to last. Wind is what puts most umbrellas in landfill. As part of the design process, all models are independently wind tunnel tested to speeds well in excess of every day use. Because umbrellas aren't generally used in wind tunnels, real life testing is also used to ensure performance.
At a higher price point than a conventional umbrella, the BLUNT™ Classic is priced to reinforce the design and technology investment in the product, as well as reinforce in the buyer's mind that a BLUNT™ umbrella is not a throwaway product, but rather built to work and built to last. The investment is underpinned with the Blunt™ umbrella rigorous quality control check before it reaches the customer, and is backed up by a no-nonsense global warranty to ensure years of use from every Blunt™. What this means for business partners, is a product that delivers high value, is never returned, and continues to be purchased based on recommendation.
BLUNT™ umbrellas represent true innovation, re-engineering a product that had not changed for centuries using patented technology to result in an umbrella that loves all weather conditions - come wind or hail, rain or shine.