In 2020, new regulations were put in place by the Mexican Government which meant we had to evolve our Cheetos brand and rethink our most recognisable brand asset, Chester. So, we thanked him for all the hard work and got to work ourselves redesigning the brand from the ground up.
Doritos Rainbow 2020
To showcase ongoing support for the LGBTQ+ community, Doritos® Brazil and Mexico teamed up for a fully integrated cause marketing campaign, One Kiss, One Donation. Through TV, digital, and retail, a virtual chain of love and respect swept across social media and into people’s hearts.