In 2020, new regulations were put in place by the Mexican Government which meant we had to evolve our Cheetos brand and rethink our most recognisable brand asset, Chester. So, we thanked him for all the hard work and got to work ourselves redesigning the brand from the ground up.

Celebrating the diversity of Latin America is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs all across the globe. For Mexico, we celebrated the rich and vibrant culture of six iconic Mexican cities.