ISO Brand Identity

ISO came to Motherbird with the problem that other than a logo, their brand system was essentially non-existent. For an organisation that champions the importance of standardisation globally, not having a consistent and standardised brand themselves was a misalignment with their ethos. The internal marketing and communications team struggled to produce the huge amount of collateral required of them without a strong design foundation and system. ISO commissioned Motherbird to build a consistent, recognisable brand, ensuring that whether in the market or used by the internal ISO team, the brand was clear, powerful and accessible.

Drawing from International Design Style principles, the ISO brand system combines fundamental design elements with modern functionality. A versatile grid system allows ISO to scale their brand communication based on specific needs, ensuring versatility and consistent application across platforms, regions, and audiences. Using the open-source Inter typeface (supporting 147 languages) ensures global accessibility and consistent application. The comprehensive system includes a curated image library and customisable illustrations, allowing efficient content creation across markets. This structured approach delivers clear, precise brand communications while minimising resource consumption and maintaining design excellence.

The immediate impact of the new brand identity on ISO’s internal team has been resounding. Huge efficiencies have already been created in brand and communications rollout. Less decisions need to be made on how each brand application should be executed and the team can go to market confident and proud. Because ISO works in improving the entire world through standardisation, the more effective their communications are; the more the world adopts standards, and as a result we all live safer, healthier and happier lives.

This project was about developing a brand system for the organisation that introduces systemisation and standardisation to the world. As design nerds, this was a bit of a dream project.