ThermoBrush

After purchasing a Thermomix® in 2014, I soon discovered that the blade system was not that easy to clean. After much research, I saw an opportunity for a specifically designed brush to clean the blades. I discovered that most people were using disposable mascara brushes! 90% of those brushes being used only once and then ending up in landfill. This was not good on the environment, and was still time consuming to clean the blade. There was a need for a hygienic and reusable brush.

My vision for the ThermoBrush was very clear from the start. I wanted a brush that was easy to use, and that gave the gap in the blade a superior clean. The brush was designed to mold around the base of the blade, making it an easy, one-motion cleaning step. The brush needed to be food grade, and of high quality. I recognized the importance of supporting the local manufacturing industry, an industry which has been in decline over recent years.

On 1st December 2016, we launched ThermoBrush to the Australian market. Our 2 week pre-sale, saw 1 brush being sold every 10 minutes! Within 3 weeks, we had sold to 5 continents. I work closely with our South Australian manufacturer, to produce a superior product. Cresta Plastics is now able to grow their business alongside ours, and their commitment to scale production capacity as we grow is outstanding. Thermomix® Australia and Thermomix® Denmark, now stock and supply our ThermoBrush to their customers. Our retail growth rate is 40% in 2017. Our wholesale production has increased by 4000%

ThermoBrush was nominated for an AusMumpreneur award 3 months after our launch. We won 3rd place for the Product Innovation category at the AusMumpreneur Awards in 2017. ThermoBrush is a top 10 finalist at the Australian Small Business Awards in Sydney on 21st April 2018. A finalist from over 2000 applicants. We are currently writing 2 new Distributor Agreements up for another 2 Thermomix® countires asking to stock and supply our brush. Our recent launch to Amazon.uk and Amazon Europe, has seen an increase in international sales, with UK and Europe outselling Australian 3/1.