The 2 Litre Towel
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2017
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Communication
Advertising
Designed By:
Australian Weaving didn’t have a budget for advertising so we changed their packaging to make shoppers understand and appreciate the quality of a well-made towel.
We tested the absorbency of our towels, we discovered they could soak up almost twice the water of cheap, imported towels. An incredible 2 litres of water.