Sussex Taps

This website needed to serve the needs of Sussex's customers while upholding the creative integrity of the brand evolution. Importantly, the website would also reflect the world-class investments Sussex was making into manufacturing mastery, sustainability, their people and in leaving an Australian-made legacy. Sussex does not have showrooms or sell direct to their customers, so the challenge was to create an innovative and intuitive online user experience that would bring the brand, its pillars and its collections to life, without having to physically touch them.

Inspired by customer research and a series of prototypes, we built a virtual showroom for each product by bringing them to life in a 3D space within the browser, allowing the user to view products in any of the different finishes offered for the product in real time. Beyond the products, every aspect of the website was considered to immerse the user in the spirit and vision of the company and provide a deep exploration of the brand’s DNA.

The new Sussex website has elevated the brand to the next level, offering an experience that is wholly true to the company, purposefully reflecting the quality of the products and service, as well as the rich history. Functionally, the website offers an intuitive experience that allows customers to browse products and explore finishes, and easily save these to a downloadable specification.

Additional features include: - Sample selection & a custom eCommerce integration - Bespoke Stockist Finder tool - Extensive filtering and categorisation across product ranges - Dynamic 3D rendering and texture mapping - Exploratory canvas for "World of Sussex" - Dynamic search - Extensive bespoke animation and multimedia components throughout