SunSmudg is a compact reusable sunscreen applicator. The users fills the product with their preferred sunscreen for an easy and mess free on the go application. As a new product category, the packaging is designed to stand out on the shelf and distinguish itself from other product categories. The floating design aims to make the product the hero, giving the consumer a 360 degree view of the product, while still providing full branding opportunity. The packaging has a frustration free, human centered approach that aims to make the opening experience easy and pleasurable. The sunSmudg packaging is designed for disassembly and is fully recyclable.