SunRice Gourmet Rice Range Packaging

  • 2014

  • Communication

Designed By:

  • Boxer & Co.

Commissioned By:


Designed In:


The Gourmet Range is a suite of exotic, premium, gourmet rice varieties ideally suited to entertaining at home. Variants include Forbidden Black Rice, Red Rice, Koshihikari Sushi Rice, a Mountain Rice blend and Sticky Rice, which is suited to desserts. Boxer & Co.’s design solution for this range allows consumers to quickly and easily understand each product. Origins and usage are articulated through typography, imagery and graphics, which transport the viewer to exotic destinations. Boutique and premium design techniques were used to underlay the quality of the offering.

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  • The elongated gable-top board box enhances the premium offering, is streamline and tessellates well for efficient transportation.

  • A cut-out on the box creates a window to the sealed product to aid consumer confidence and comprehension of the unusual rice varietals.

  • The range is united through form, window shape and logo execution, which form an element of shelf-blocking and brand punch amidst the uniqueness of each.