The Gourmet Range is a suite of exotic, premium, gourmet rice varieties ideally suited to entertaining at home. Variants include Forbidden Black Rice, Red Rice, Koshihikari Sushi Rice, a Mountain Rice blend and Sticky Rice, which is suited to desserts. Boxer & Co.’s design solution for this range allows consumers to quickly and easily understand each product. Origins and usage are articulated through typography, imagery and graphics, which transport the viewer to exotic destinations. Boutique and premium design techniques were used to underlay the quality of the offering.