Sleeping Duck’s mission is to help Australians achieve the best night’s sleep, and their product solution is a set of three mattress options that represent the best of modern mattress-making, design and value. The Sleeping Duck website is the brand’s sole sales channel. We developed a brand website that provides a unique and innovative online shopping experience. Visitors are engaged through the propositions of the brand and features of its products with leading edge, rich content. By discovering existing Sleeping Duck customer’s behaviours and buying needs, we formed a strategy that compels by channelling the brand owners’ passion and empathy.