Sea to Summit: Detour (Vehicle-Based Adventurer) Range

The challenge faced by the team was to create a versatile, durable, and space-efficient camp kitchen setup for vehicle based adventurers seeking to bring the home cooking experience into the great outdoors. The brief from Sea to Summit demanded innovative solutions to enhance portability, functionality, and durability while addressing the concerns of campers seeking a premium user-friendly + easy to store set of reliable cookware and utensils for their outdoor adventures. The team aimed to balance these requirements and meet the expectations of both novice and experienced outdoor enthusiasts.

The design solution involved developing a universal system based on functionality, usability, and operability, while maintaining a shared aesthetic language. Key moments included incorporating collapsible structures for space-saving efficiency, and the three-ply base for even heat distribution. The Click-Safe removable handle system enhanced user experience. Challenges arose in balancing compactness and user comfort alongside the selection of durable + premium materials and finishes. Products like the collapsible pouring pot, kettle, and stainless steel cutlery sets highlight the range's versatility. The Detour range successfully caters to outdoor enthusiasts of varying skill levels, offering a cohesive and functional cookware collection.

The Detour range delivers a significant design impact by offering a comprehensive, versatile, and aesthetically cohesive cookware collection for outdoor enthusiasts. Commercially, it caters to a broad demographic, from novices to experienced campers, enhancing Sea to Summit's market presence. Environmentally, the durable stainless steel and silicone materials ensure longevity, reducing waste and promoting sustainability. Societally, the range encourages people to engage with the outdoors and embrace a healthier, more active lifestyle. Overall, the Detour range has successfully addressed commercial, environmental, and societal needs, elevating outdoor cooking experiences and inspiring users to explore nature.

The Detour range has been crafted from high-quality stainless steel and silicone, ensuring durability and longevity while maintaining functionality and comfort. The materials used are also rust, corrosion, and stain-resistant, making them ideal for outdoor use. The Detour range showcases a universal design system that prioritises functionality, usability, and operability. This shared aesthetic language creates a cohesive look and feel across the collection, enhancing the user experience and simplifying the decision-making process for customers. The Detour range includes innovative collapsible designs for pots and kettles, providing a compact, space-saving solution without compromising performance. This feature is particularly beneficial for campers and hikers who need to optimise their packing space. Click-Safe removable handles securely lock in place during use and stow away during transport. This enhances safety and convenience for users. The integrated lid keep and the magnetic silicone keepers for utensils further exemplify the attention to detail in design, ensuring a seamless + enjoyable outdoor cooking experience. From single-person cutlery sets to multi-person cook sets, Detour addresses the diverse requirements of outdoor enthusiasts, making it an inclusive and adaptable solution for a wide audience. The Detour range's key features demonstrate a thoughtful and user-centric design approach that sets it apart in the market.