Samsung OLED TV 2023

For Samsung to offer a TV for every room, it needed to expand its TV range from a focus on QLED to include OLED. This offered consumers a choice between two premium technologies that thrive in particular light and dark room settings. In bringing Samsung OLED to an established market, Samsung needed to deliver the top five drivers in the form of a premium yet affordable solution: 1. Accurate colour 2. True to life picture 3. TV and soundbar coordination 4. Big screen options with superior design 5. Smart functionality

Launched in August 2022, and refreshed in April 2023, Samsung OLED TVs exceed industry and customer expectations: 1. Samsung Quantum Dot technology, certified to achieve more than 100% colour volume[1] at any level of brightness, enables 8 million pixels comprising true RBG subpixels to deliver accurate colour. 2. Quantum HDR OLED+ enables HDR10+ content to reveal fine details for true-to-life picture[2]. 3. Samsung’s unique Q-Symphony allows TV speakers and compatible soundbars to work simultaneously[3]. 4. 55”, 65” and 77” sizes with an Infinity Display measures 11.2cm top to bottom. 5. SmartThings makes the TV the hub of a connected home[4].

In expanding its TV range to include OLED, Samsung enabled thousands of Australians to match with a TV that meets their needs (Samsung OLED achieved 20% market share of the OLED category in four weeks following launch[5]). Samsung OLED is the World’s First Pantone® Validated OLED, bringing viewers accurate colour[6]. In exceeding expectations, Samsung OLED also incorporates the eco-conscious SolarCell remote, One Connect box for decluttering cables, Samsung TV Plus (91+ free channels), fast refresh rates and XBOX Game Pass, and various smart features making the TV a tool to help streamline home chores, work productivity, entertainment, and education.

Gamers enjoy an incredible experience thanks to 144 Hz Variable Refresh Rate, 4K gaming, and AMD FreeSync Premium Pro technology, which helps minimise screen tearing and stuttering by syncing the frame rate of the TV with the graphics card. There’s a wide field of view for gaming in 21:9 or 32:9 aspect ratio[7] and Xbox Game Pass is built-in for console-free gaming[8]. Samsung TV Plus provides 91+ subscription-free channels[9]. Eye Comfort mode offers blue light filtering, ideal for use after dark to make content consumption more comfortable. Ambient Light Detection measures light in the room and adjusts screen brightness to reduce power consumption. For even more personalisation, Space Fit Sound sends test tones from your Samsung TV to measure reverberations of the room, and tailors the sound EQ settings from a compatible soundbar to deliver a premium audio experience[10]. Samsung TVs use a SolarCell remote, which is partly made of recycled materials[11]. This aims to eliminate the disposal of 99 million AAA batteries over seven years of usage[12]. Eco-packaging minimises oil-based ink, eliminates metal staples, and allows consumers to upcycle their boxes.