Samsung Bespoke Refrigerator

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  • 2022

  • Product

Designed By:

  • Samsung Bespoke Refrigerator
  • Samsung Electronics

Commissioned By:

Samsung Electronics

Designed In:

Korea, Republic of

Samsung’s Bespoke Refrigerator range offers consumers personalisation and refrigerator configuration to meet any family’s needs. The range is colour customisable, modular and includes a French Door Fridge, Single Door Fridge, Single Door Freezer and a Bottom Mount Fridge, each with the unique ability to connect together.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • Customers are looking for kitchen appliances that reflect their personal style and design vision without compromising their family’s needs. Samsung also found that consumers were challenged by the lack of colour choice and control over the configuration of their refrigerators. Samsung designers were challenged with developing an accessible Bespoke range that affords consumers control over the aesthetic design and functional aspects of their refrigerators. With the Bespoke range consumers can add and remove fridge or freezer modules to ensure their appliances adapt and grow with their needs.

  • The range offers consumer six colours to choose from, with the option to mix and match, and four modular formats including French Door and Column configurations. The Bespoke Refrigerator offers maximum flexibility of colour choice and configuration while providing the highest spec features hidden neatly behind Samsung’s seamless door. The range has been seamlessly designed for the ultimate modern look, with a minimalist exterior, signature flat door design and recessed handles that are designed to blend seamlessly into the consumer’s kitchen. The multiple colorways available and design combinations allow the consumer full control over their refrigerator, both aesthetically and functionally.

  • The Bespoke Refrigerator allows consumers to transform their kitchen to their personal style, consumers are no longer limited to appliances that don’t fit their interiors. The Bespoke range allows refrigerators to be key design feature in the kitchen rather than hidden behind cabinetry. The elegance of the design ensures that it will not look out of place when installed alongside existing appliances and cabinets. The Beverage Centre feature has integrated the water and ice dispensers into the appliance’s interior to emphasis the range’s stylish simplicity.

  • To further enhance The Bespoke Refrigerator range, Samsung also included the following game-changing features: Beverage Centre – A feature of the French Door Fridge offers fast and easy access to refreshingly cold water. As soon as it is placed inside the fridge, the dishwasher safe and BPA free . Autofill Pitcher is designed to automatically fill with purified water, which can be infused with fruits and herbs to create deliciously flavoured beverages. Colours – To blend, complement or be a feature in the consumer’s kitchen design, the Bespoke Range Refrigerators are available in a metal finish in Cotta White and Cotta Charcoal or a glass finish in Clean Pink, Clean Navy, Satin Grey and Satin Beige.