Provider Store Website

  • 2021

  • Digital
    Web Design and Development

Commissioned By:

Provider Store

Designed In:


Provider Store creates and acquires pieces for the home, chosen to be both artful and functional. Nestled away in Surry Hills in Sydney, the store focuses on slow-made, sustainable and ethically produced products from Japanese and local Australian artists. The website delivers a beautifully thoughtful online retail experience.

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Image: Photography by Kayla Jane
Image: Photography by Nick Tsindos
Image: Illustrations by Tara Bennett
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  • Visiting the Provider Store is a sensory and tactile experience. Seeing the detail, feeling the textures and hearing the stories of each piece being you closer to the artisans who made them. You feel close to nature when you smell the natural scents and fragrances. The challenge was to emulate the physical experience in the digital world, so a wider audience could experience Provider.

  • The website is designed to tell the story of each piece Provider exhibits. On the product pages, you can see photos of the pieces being made by master craftsmen, read their stories and see a hand-drawn map of its origin. To echo the slow-made nature of the products, we purposefully used slow interactions to convey that as well as imbue a calm feeling into the site. Provider is also well-known for its signature candle fragrances. To reflect that, we visualized the notes in ways that online customers would get a sense of the fragrance for which they're shopping.

  • The new website provides a platform to tell the story behind each piece, celebrating the master craftsmen behind the work. This gives people greater appreciation of craft and culture and helps people consider the environmental and human impact of their buying choices. Commercially, the new website has elevated Provider's standing in the design community, allowing them to partner with a wider range of makers.

  • The navigation structure was designed to uncover the product categories, so users would easily find the types of products they're looking for. Since it's an e-commerce website, being able to find and purchase products makes the site successful for the business. The site's design achieves this across all devices. The site was built on Shopify with a completely bespoke design and build. We utilized Shopify sections and custom fields to build out a flexible content structure that fit the design.