Powerfit Brand Packaging

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  • 2015

  • Communication
    Packaging

Designed By:

  • TECHTRONIC DESIGN - Joshua Foo
  • TECHTRONIC DESIGN - Andrew Chan

Commissioned By:

Techtronic Industries Australia Pty. Ltd.

Designed In:

Hong Kong

In a typical busy hardware retail environment with strong competition, fancy packaging, cluttered information and multiple brands, consumers always face a hard time when comes to shopping for powertools replacement accessories. Therefore, we established the ‘POWERFIT’ brand which carries a universal fitting features for various brands on a wide range of powertools accessories. Together with the simplicity in packaging design and color coding system, it communicate effectively to consumers and makes it easier for them to made the best choice.


  • CHALLENGE
  • POWERFIT carries a fresh brand identity with intuitive information structure & simple color category coding on the packaging design. The band visual language has adopted a contemporary and simple design approach to resolve the problems face In a typical busy hardware retail environment. The distinctive color coding intended to divide the accessories under different tool's applications, and it helps consumer to identify and recall easily when comes to repeated purchase. The brand growth rapidly within a short time of period and begin to expand to many new categories.