Pepsi Spire Family User Interface

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  • 2015

  • Digital
    Interface

Designed By:

  • PepsiCo Design & Innovation, Firstborn

Commissioned By:

PepsiCo

Designed In:

USA

PepsiCo wanted to innovate traditional soda fountain machines to include a digital touch screen pouring experience with a fun, intuitive UI that gives consumers the opportunity to personalize their own beverage. The Pepsi Spire Family is a state-of-the-art touch screen fountain dispensers that transforms today’s beverage pouring process into a new, engaging consumer experience providing hundreds of beverage combinations.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • The user interface pairs bold graphics with lighthearted animations that attracts the consumer, communicates variety and allows easy customization using PepsiCo beverages and flavor shots. Pepsi Spire 2.0 thinks beyond just the equipment, and also offers a new, unique beverage destination that celebrates the full pouring experience. Pepsi Spire 2.0 connects the virtual and physical worlds to give people a way to create their drink, their way.

  • The clean, precise and flowing surfaces create an intuitive use and reflect the high quality beverage that the Pepsi Spire 2.0 pours. How could we educate people about the machine while making it quick and easy for them to get a drink? First, we needed to visually explain what the machine was and how to use the touchscreen. At the same time, we had to make getting a drink easy and exciting. From trying over 100 flavor combinations to emotionally connecting with their favorite brands at every moment, users should walk away from the experience feeling impressed by PepsiCo's beverage variety and innovation.

  • The UI needed to be clear and intuitive for all audiences, so we designed a familiar vertical, top-down flow. Users would instinctively select their drink, then customize it and finally pour. The vibrant brand colors, expressive shapes and lighthearted animations create a spirit of playfulness. We captured high-speed footage to drive refreshment cues and create thirst appeal. An appetizing idle state attracts users from farther away. When they engage, the UI focuses on personal user experience. These elements form a consistent visual language that appears across PepsiCo's portfolio of equipment innovation.