Pepsi Spire 2.0

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  • 2015

  • Product
    Housewares and Objects

Designed By:

  • PepsiCo Design & Innovation

Commissioned By:

PepsiCo

Designed In:

USA

Pepsi Spire 2.0 is a state-of-the-art touch screen fountain dispenser that transforms today’s beverage pouring process into a new, engaging consumer experience providing up to 500 beverage combinations.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • Every detail was thoughtfully designed to integrate all consumer touch-points, from the ergonomic stance, the integration of a 15” touch screen, the cup placement, the lighting and ADA accessibility. It offers all this capability in a personal format that provides versatility to fit into different Foodservice environments while offering a new, efficient consumer operational flow in the process.

  • The clean, precise and flowing surfaces create an intuitive use and reflect the high quality beverage that the Pepsi Spire 2.0 pours. The user interface pairs bold graphics with lighthearted animations that attracts the consumer, communicates variety and allows easy customization using PepsiCo beverages and flavor shots. The fountain dispenser incorporates connectivity, which allows PepsiCo and its customers to identify popular beverage combinations, gain real-time insights about consumer

  • In order to deliver a breakthrough innovation, the project began with understanding the unmet needs of consumers and Foodservice operators. Using consumer research and in-market observations, we uncovered distinct digital opportunities to provide an engaging experience that is both intuitive and quick to operate. Pepsi Spire 2.0 is an outlet for consumers to become the innovator by the touch of the screen.

  • Pepsi Spire 2.0 thinks beyond just the equipment, and also offers a new, unique beverage destination that celebrates the full pouring experience. The beverage destination frames the pouring experience with an integrated equipment layout that communicates where consumers go to get their drink, allows them to personally engage with Spire 2.0, and easily locate the necessary cup accessories, such as lids and straws. The result is an efficient and forward-looking design, which brings the fountain family into the next generation of digital, user-centric equipment. Pepsi Spire 2.0 connects the virtual and physical worlds to give people a way to create their drink, their way.