Pepsi Smart Cooler

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  • 2015

  • Product
    Commercial and Industrial

Designed By:

  • PepsiCo Design & Innovation

Commissioned By:

PepsiCo

Designed In:

USA

The Pepsi Smart Cooler elevates a cooler to an advanced digital device; it’s sleek design frames the semi-transparent LCD screen, to celebrate the digital content and the products inside the cooler.
The digital content allows consumers to engage with PepsiCo brands and it can be updated remotely in real time for special offers.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • The cooler's minimalist yet approachable form stands out at point of sale and conveys the perception of quality to the very detail. The integrated pocket handle and panel grille are key to the overall simplistic look and feel.

  • The Smart Cooler elevates the interaction to an advanced digital user experience. The side pocket handle is comfortable to grab, and allows easy access to the product inside the cooler, without visually distracting from the digital content.

  • The Smart Cooler back cabinet and door are designed for easy disassembly, refurbishment and re-use. The design also allows updating with future electronic components.

  • The door, grille and attic cover parts are made from backprinted Polycarbonate, which gives it a high quality, glossy surface without the use of spray paint.

    The Smart Cooler is an important asset for building brand equity, the digital content allows consumers with our brands, and it can be updated remotely in real time for special offers or events.
They are currently available in two sizes, but the design is scalable to various sizes, which makes it a key pillar in the PepsiCo cooler portfolio and the entire PepsiCo digital equipment portfolio. 
All colors, graphics and digital content can be customized to any PepsiCo brand.